Ladurée On Its Way, + An Über-Prep at the Chelsea Flower Show

Hello and welcome to a new week, one that has suddenly become very busy here at The Prepatorium, so we are brief with our post.

Today we are hopelessly disorganized featuring a variety of different topics, beginning with simply wonderful news for those fond of the delicious confections found at Ladurée: the famous Parisian sweet shop is opening a New York store.

The company is best known for its macarons/macaroons.

“These small, round cakes, crisp on the outside, smooth and soft in the middle, are made every morning in Ladurée’s “laboratory”. The pastry chefs measure out very precisely the required amounts of almonds, eggs and sugar, before adding one final ingredient, a pinch of unique “know-how”, essential to the making of such a delicacy. Once cooked and filled, the macaroons are put to one side for 2 days before going on sale, the time it takes to achieve a perfect balance between texture and flavour.”

The company is also opening a Covent Garden shop, here is a look at that establishment.

Via Ladurée

The store in the city will be at 864 Madison Avenue, it is expected to open in July.  As for how one should properly refer to the tiny treats, we have always been taught that (despite what Ladurée writes) a macaron is made of two crushed almond, meringue-based cookies with a creamy or fruit-based mixture, and that macaroons are those cookies made of a crushed coconut mixture, generally heavier and sweeter in flavor.  If anyone can offer additional insight, *please* leave a comment, we are surprised to see how Ladurée describes their most famous creation.


Next, today was Media and VIP day at the Chelsea Flower Show,

Luke MacGregor/Reuters

The Queen was in attendance, she has only missed the show once in sixty years.

David Bebber/AFP/Getty Images

Also seen at the show today, Gwyneth Paltrow.

Reuters/Getty Images

The actress has been busy marketing her new book, “My Father’s Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness.” She appears on the cover of June’s Bon Appétit, the first time the publication has featured a celebrity on its cover. The cookbook is selling well, but don’t look for Ms. Paltrow to launch her own food magazine, as has been rumored. From this story in the Post:

‘Don’t know how that rumor got into the papers. It could not be further from the truth. I literally do not have time to bathe, let alone start a magazine.”

The Flower Show is considered the premier venue to unveil new flower breeds, below we see the William and Catherine rose, making its public debut today.

Reuters (L) and Getty Images (R)

Another new rose will be launched by Vanessa Redgrave, created in honor of her daughter, actress Natasha Richardson, who died after a skiing accident.

Prince Albert was on hand to show off the Monaco Garden exhibit.

Chris Jackson/Getty Images

Dame Helen Mirren has the right idea:

Chris Jackson/Getty Images

The actress was actually at the Borneo Exotics exhibit, showing a new plant named ‘Helen’.  Other celebrities attending included Barbara Bach and husband Ringo Starr.

Getty Images

The event also signals the start of the summer social season in London. The Queen is expected back at the show tonight along with Prince Philip, Camilla, Prince Edward and his wife, Sophie, and other members of the Royal Family.

But the real stars of the show continue to be the exhibits and those beautiful flowers.

BenStansall/AFP/Getty Images

On these bright and sunny images we say goodbye until next time!

Ben Stansall/AFP/Getty Images

We hope the flowers are blooming wherever you may be.


Filed under preppy, preppy lifestyle

6 responses to “Ladurée On Its Way, + An Über-Prep at the Chelsea Flower Show

  1. She may not have posed specifically for the photo, however, Queen Elizabeth looks beautiful!

  2. The flower show looks like a treat, might I saw the Queen looks radiant and like a fresh bloom amongst the foliage! As does Gwneyth, that was funny what she said about barely having time to bathe much less lauching a magazine, I totally believe her. I cannot wait till the opening of Laduree, they are going to do fantastically, as anything French does here in the U.S. and on top of that it is just such a beautiful shop, I NEVER throw away all my Laduree shopping bags because they are just so pretty…..when we were in Paris a few months ago we bought a lot from there as gifts and you better believe I stocked up on extra shoping bags:) I love their packaging possibly more than any other retailer….and lets not even get started on how impossibly delicious their ridiculously good macaroons are!!!!!!!!! I think I ate some of my friends gifts so quickly had to go and scrounge up something else that would suffice 🙂

  3. Immediately prior to reading your post I read this. Must be something in the air.

  4. Well, isn’t that Will and Kate flower just the most romantic thing?!

  5. elle marie

    YAY.. I was wondering when they would come to NYC.. I loved them in France, but I like the stores here in Japan too, each one is uniquely decorated. It took me quite a few years to perfect baking the macaron… they are truly versatile..

    What’s your favorite flavor?

  6. Aw – HRH is looking particularly lovely there, set amidst the greenery. That lovely image paired with Dame Helen is nearly enough for me to overlook the fact that Gwyneth is everywhere, all the time, aaaaagh. I half expected her to pop out of one of those macarons (I agree that’s what it is vs. a macaroon).

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