Hello-hello, welcome to another crazy day at The Prepatorium.
Business commitments mandate brevity today (it is turning into “one of those weeks”), so we jump right in with a story about something near and dear to many prep hearts, embroidered critters on everything from clothing to key fobs.
“Not all critters are created equal: Dogs and waterfowl are popular, but cats barely make it onto the radar — at least when it comes to creatures featured on the preppy clothes and accessories that seem synonymous with spring.
Below, ties from LL Bean, the blue is decorated with a deer and the moss green is adorned with a trout.
The story is by Samantha Critchell, it has run in a number of papers already; here is a link to the piece in the Fall River Herald News.
“You also can’t go wrong with a whale or crab; girls love their ponies and butterflies; and boys have a thing for sharks.”
“Brown and black bears, however, which would seem natural for an outdoorsy brand, are tough because the embroidery can only get down to a certain level of detail. “Bears end up looking like blobs,” Hauptman said. A panda is the exception to the bear rule because of its definitive coloring, he adds.”
“Color can’t be underestimated, said Shep Murray. Brights draw in critter fans, while traditional colors, such as navy, khaki and white, suit those less adventurous.“We find if we put a fish — on khaki shorts with the simple outline of a navy fish — most guys will wear it. You can get those people a little less likely to wear a critter to wear it if you don’t color it so brightly,” he said, “but the guy who is a ‘total prep’ wants it pink and green.”
Four-legged family members demand equal-opportunity when it comes to personal adornment:
Tilly enjoys stepping out in her harness from the Princess; Scooter-the-Wonder-Cat was happy when we read her this next part of the story, sharing Mr. Murray’s opinion :
“He said he’s going to revisit cats at some point since he personally is a cat person, but, again, it’s the issue of shape and color.
Can you tell a book by its critters, so to speak?
“Regionally, New Englanders are partial to golden retrievers, boats and bluefish, while Floridians prefer flamingoes, marlins, sailfish and palm trees, Ian Murray said. Midwesterners like anything that reminds them of a vacation, he added, so the beach motifs do well there.”
The article is very well done, to read it in its entirety, click here. We are curious, do you wear embroidered clothing or accessories? What’s your favorite critter?
“Eddie Bauer invented the down-filled jacket, outfitted the first American ascent of Mount Everest and even patented the badminton shuttlecock — and the 91-year-old company that bears his name wants consumers to know that.”
An image from the spring catalog.
Eddie Bauer faces a challenging environment, it is recovering from not just one, but two bankruptcies since 2003. Getting those of us once fond of the brand back into a store will be even more daunting. For both The Consort and yours truly, this is a case of feeling like the brand left us, we didn’t leave the brand.
Below, a look at one of the newly reformatted stores.
Reclaiming lost customers while also growing new fans is a key part of the company’s strategy moving forward.
It is unlikely we will go out of our way to shop at Bauer, but knowing how hard the company is working at re-invigorating the brand, we may peek inside a store.
We leave you with a bombshell. In fact, a personal admonishment to TQM: please seat thyself before reading further, lest you tip over from the shock.
Are we ready?
ABC cancels ‘All My Children’ and ‘One Life to Live,’ replaces soaps with lifestyle shows
Or, as our neighbor to the north put it
ABC Cancels Soap Operas, Hates Us All
The headline immediately above is from Macleans, here is more from that story:
“Okay, the news that ABC is canceling One Life To Live and All My Children is not a stunning surprise. It’s been a nearly-confirmed rumour for a few weeks. But look what they’re replacing them with:
ABC will debut two new daytime programs this fall and winter: “The Chew,” a program about food news and trends, and “The Revolution,” about health and lifestyle transformations.
That’s just cold.”
Good bye Erica. Goodbye Pine Valley.