Mixed Signals on Designer Logos & Those Snooki Slippers

Hello-Hello, welcome to a fab Wednesday here at the Prepatorium.

Today we take a look at children’s’ fashions, with an emphasis on the logofication issue. A number of publications have suggested These Challenging Times are fostering less conspicuous consumption, including smaller, fewer, and more discreet use of logos, particularly for luxury labels.  This first picture may help explain why we’re confused.   Above we share an image from Burberry’s online store in the Girls’ apparel category, but similar use of the company’s signature check motif is abundant throughout the site.  These items do not seem to fit in the smaller and discreet categories.

The retailer still offers plenty of adult merchandise with its name and/or logo loud and proud, below we show the Wool Crewneck Sweater for women, and on the right, a Men’s Lightweight Hoody.

Bloomberg recently did a story about luxury labels turning their attention to other revenue streams, including children’s wear; the story is titled Burberry $750 Kids’ Trench Coats Turn Playgrounds to Runways.

“Celebrity culture and status-seeking are driving the growth, according to Fflur Roberts, Euromonitor’s luxury-goods research manager.

Suri Cruise, the 4-year-old daughter of actors Tom Cruise and Katie Holmes, has been photographed wearing a Burberry fur- trimmed parka and beige velveteen coat lined with the brand’s signature plaid.”

To be fair, the iconic motif is seen very little on higher end Burberry London pieces, it is almost invisible in the Prorsum line. It is featured primarily on the lower end fashions and accessories targeted at the aspirational shopper.

The continued logo placement is not limited to Burberry.  Your little ones’ feet seem to be a popular spot for advertising, below left, the D&G Infant Sneakers, the Gucci Baby Sneakers are on the right.

We all know how yours truly feels about the logo on the left, adorning a pair of Children’s Sneakers, not to mention the all-over play it receives on the Baby Bal-Harbor Slip Ons.

More from the Bloomberg story:

“…. dressing their kids in designer gear is a guilt-free way for fashion-focused parents to indulge their own penchant for following trends, Roberts said. “It makes them feel good,” she said.

“Parents increasingly see their children as a reflection of themselves so they want to make sure they look good and are in the latest things,” said Sarah Peters, senior retail analyst at Verdict Research, a part of the Datamonitor Group.”

Calvin Klein ensures everyone will know where Little Bitsy’s togs came from.

We previously mentioned that Fendi is launching a children’s line in the spring, on the left we see children in the upcoming collection; we are hopeful pieces won’t be like these Baby Zucca Booties.

The Times ran a story on Monday about the lucrative returns in fashion for little ones, Designer Labels Go Pint Size.

“Gucci, Fendi and Stella McCartney are among the latest designers to add luxury children’s collections to their company’s stable, a small step for high-end fashion but among the first signs of growth since the recession.”

A few items from the soon-to-launch collection from Ms. McCartney.

The Stella McCartney pieces do not disappoint, they are cute as can be, eminently wearable, and sans logos.  Amen.  When it comes to the children’s line, buzz on Planet Fashion is all about the Gucci Kids advertising:  the word is that the campaign features Jennifer Lopez and her 2-year-old twins.  From the Women’s Wear Daily story, “Gucci Gucci Goo“:

“The images feature a sun-kissed Lopez and her two-year-old twins decked out in Gucci clothes and accessories, including sunglasses, romping on the beach.”

Apparently the ads were almost never shot, according to this story:

“Jennifer Lopez’s cute new advertisement for fashion house Gucci with her twin babies almost never happened – because her husband Marc Anthony refused to turn the spotlight on their children.

The singer/actress reveals she struggled to persuade Anthony to agree to let their kids Max and Emme join their superstar mum and model in the photo spread, admitting he only relented because it was all for children’s charity UNICEF.”

Via MumbaFashion

We haven’t seen enough of the new Gucci collection to know if children are at risk of Logophobia or not, but be assured we will not drop our guard, vigilance is our watchword. (Heh,heh,heh.)

++++++++++++++++++++++++++++++++++

There is good news and bad news about two of our AntiPrep Wall of Shame member. First, the good: JWOWW’s clothing line is apparently not going to be created; Jezebel has more:

“Sad news for those who were eagerly awaiting our Boob Slings in the mail: JWOWW’s clothing line will not go into production, due to a trademark dispute.”

But now the bad: Snooki-branded products are now hitting the marketplace.

Jason Merritt/Getty Images & Happy Feet

The folks at Happy Feet say the first 10,000 slippers ordered should be delivered in time for the holidaze. Can a Snooki Snuggie be far behind? (Surely we aren’t the first people to consider this possibility…?)

On that tragic image we say adieu until next time!

7 Comments

Filed under Help Me Understand, Logos, preppy, Sign of the Times, The AntiPrep

7 responses to “Mixed Signals on Designer Logos & Those Snooki Slippers

  1. All those logos on kids clothes just come off as tres ghetto to me. I have always loved the tiny little bear logo BabyGap has on their children’s clothing – it is descreet but does let the world know perhaps I was stupid enough to pay that much for a top my child will outgrow by next Friday.

  2. mary anne

    Children’s clothes need to be sturdy, simple, modest and can be CHEAP in price, since they grow so fast. There is plenty of time for them to develop the questionable trait of logomania!! I speak from experience as a mother of three. To this day, my kids laugh at my revas, Mont Blanc pen and other evidence of my own, not-so-well-tamed logophilia. All three look great and spend as little as they can on their wardrobe.

  3. MRM

    Ick. I think the Calvin Klein set is just BAD and overkill but I love the Burberry kids’ items. I just think there is something so sweet and darling about little girls wearing Burberry.

  4. OK…I know that it is old fashioned of me, but I absolutely abhor seeing designer goods, especially those with logos, on children. I find it to be the most classless, nouveau riche thing ever.

  5. My faith in humanity is going. Snookie shoes???Nooooooooo!!! Dark days indeed.
    xxox

  6. Jen

    Love the term “aspirational shopper.” Your nuance and restraint are exemplary. For those who can and want to spend a grand for a pull over would think it gauche to be peppered with logos. I suppose for the rest of us, not so much. At least, that must be the thinking.
    Don’t fear. Snooki is a flash in the pan. I see the plush footies going the way of the Pet Rock. It’s better to just close one’s eyes and pretend such things don’t exist.

  7. Luisa

    I recently got the snooki slippers for my youngest daughter! she’s never seen jersey shore but she LOVES leopard print! lol

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