When Logos Go Bad & Hamptons Habitats


We are brief today, in large part because The Consort and I the Princess Elves must deal with this:

Princess InterGalactic HQ

That is but a portion of the 300+ pounds of Lilly Pulitzer Fall 2010 goodies, along with ribbon belts, preppy totes and other treasures the UPS man dropped off today.  Sadly, Tilly doesn’t quite seem… well… she doesn’t appear to be engaged with the task at hand.

"Where's my biscuit?"


We begin with a follow-up to a previous post about the topic of a hypothetical decline in the popularity of designer logos; today’s story comes via the Telegraph, on the far side of the pond.  We offer the following from the paper’s story, “Designer logos are a fashion no-go“:

“Handbags and accessories with large logos are being removed from designers’ collections to be replaced with more subtle designs as part of a move for “antibling” fashion.”

The Telegraph story uses an image featuring one of our original AntiPreps, below we see Paris Hilton with her Louis Vuitton handbag and bathing suit in 2006 and on the right, a new bag from Louis Vuitton.

REX Features via The Telegraph

The story is pegged to a quote from the CEO of Vuitton’s parent company suggesting logos are shrinking and/or disappearing. (That quote was mentioned briefly in this post.)

“His admission was an extraordinary turning point in the top-tier designer industry, where design labels have made billions of pounds by having accessories with big logos showcased by rappers, footballers’ wives and socialites.”

Below, Farandole Strass rings by Vuitton.

In the story, the Telegraph’s fashion director is quoted:

“This really began the day Daniella Westbrook was pictured head to toe in the Burberry check. The shift has been taking place for some time.”

Below, Ms. Westbrook in the ensemble under discussion.

PHOTO: MrPaparazzi.com via The Sun

To be sure, this….


is a vast improvement over this.


The subject seems to be gaining traction, another UK paper had a story on the topic today; The Mail’s story is titled, “Stealth wealth: Why the label to have this season is no label at all as consumers turn their back on logo-heavy designers”.  That story also uses a photo of another member of the Anti-Prep Wall of Shame, “Snooki” and her Gucci handbag.

PHOTO: Xposure via The Daily Mail

Clearly we are intrigued to see how this plays out, do let us know your thoughts on the topic, and what you are seeing in your corner of the globe. We are guessing this isn’t exactly your vision of the ideal decor for your domicile.




One other quick note we meant to include yesterday, spotted when perusing Vanity Fair; the magazine has a pretty feature, “Behind the Hamptons Hedges“. The piece showcases eight individuals who spend significant time in the area, like polo player Nic Roldan….
Alix Smith/Vanity Fair

… and Dylan Lauren, photographed at the Dylan’s Candy Bar in East Hampton.

Alix Smith/Vanity Fair


We’re off to have a little talk with Tilly about her work ethic.

We’ll see you next time, probably Monday!


Filed under It's Just Not Done, Lilly Pulitzer Paper & Gifts, Logos, preppy, Preppy Fashion, preppy stationery, The AntiPrep, Tilly

17 responses to “When Logos Go Bad & Hamptons Habitats

  1. Miss Coco

    Good heavens, that is the most ridiculous thing I have ever seen (the picture of Daniella Westbrook, whomever she may be).

  2. When it is too much, it can be really bad..I guess 🙂

  3. What do you think about “designer diapers”? I saw Cynthia Rowley diapers at Target today…strange

  4. Forget everyone else in the Hamptons….how hot is Nic Roldan….

  5. Where did you hide Tilly’s biscuit!?! She looks absolutely distraught … and a little thin. 🙂

  6. I’m thinking when it comes time for bonuses this year – Tilly is gonna be a no. Sorry Tilly. But that’s okay. She can just sit around and look darling all day. She has not a care in the world 😉
    Thank goodness the logos are a no-go. Overkill has killed them. Okay enough with my puns.
    Can I tell you that it literally makes me cringe to see that pic of Snooki. Srsly does. And Paris – the cringe is just a bit less. Thanks for the great post!

  7. MRM

    Tilly looks adorable as always. Who is Daniella Westbrook? That picture is ridiculous. Although I am a huge fan of little girls in Burberry.

  8. I am thrilled to see the shrinking logo. Enough with logos!!

    Happy weekend to you and Tilly!!xoxo

  9. ACH

    I actually like that new LV bag! It has a nice shape & color.

    Hope you (and poor Tilly) have time for some R&R this weekend!

  10. I am all for the shift toward subtlety, & I am so bummed that my pre-ordered copy of True Prep has been delayed. =( I would also *love* to open all of those boxes & let Tilly go take a nap. 😉

    Have a lovely weekend, & thank you kindly for your sweet comment on my post for Lisa.

  11. I like a little more subtlety myself. Remember the RL knots with the HUGE polo logo! Oh dear!

    Come and enter my Latest Giveaway!!

    Art by Karena

  12. LPC

    And I do like that new LV purse BTW:).

  13. KK

    I always say that I am not going to pay to advertise for someone. There is not a fine line between subtle and tacky…it’s a quite broad line actually!


    In other news, what a gem that Tilly is. She and I share a similar weekend work ethic: we can’t be bothered to do anything.

    It’s not a waste of time if you’re enjoying yourself doing it!

    Hope you had a great weekend at the prepatorium!



  15. I just love Tilly!! Look at that cute face. I hope she got to work 😉

  16. I think a lot of people are over the logos. Unfortunately some designers just became obnoxious with it.

  17. Hello my dear!!

    I haven’t been a fan of logos since the Abercrombie phase as a teenager. So glad the rest of society is catching on to the craziness.

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