Hello-Hello, did everyone enjoy a wonderful weekend?
We begin with news about a British invasion; Jack Wills opened its first US store this weekend. The brand’s newest outpost is on Nantucket, with its next store planned for Martha’s Vineyard, and after that, a Boston shop. Below we see the interior of a Wills store in the UK.
While not offering the staid, sedate lines one associates with old school British style, many of the younger set are gaga for pieces like these. Below left we show the Loudon Blazer, and on the right, the Tattershall.
The retailer has been extremely successful leveraging social media, hiring a number of Brand Ambassadors known as Seasonnaires; this story in the Vineyard Times has more on that phenomenon, or as today’s Financial Times puts it:
“Last year, Jack Wills hired 20 young people to party on the US East Coast while wearing its clothes. Videos of their antics were posted on its website and spread using social media.”
Below we see Ambassadors in Vermont this winter.
We would probably describe the brand as somewhere between Rugby and Abercrombie, without Abercrombie’s sleazy and slime factor. Not exactly a ringing endorsement. However, we remain a Wills fan, and also recognize that once again, we are not exactly the target customer.
We also like the Edenfield Duffle coat.
And two outfits by Aubin and Wills for this spring.
Regardless of either branch of the company, we wish them well with their launch.
In today’s Bits and Bytes:
As part of its story on the jeweler’s Madison Avenue store opening, Women’s Wear Daily offered scads of photos, including the one above and these next two, some of the latest in glasses by Mr. Yurman. (Our previous post on Yurman eyewear may be found here.)
- And in completely random stream-of-consciousness-thinking, we have a quick question about this Zoe Jacket & Dress at Neiman’s.
Is it just TP, or is this much, much too matronly for such a young girl? Do tell.