Hello-Hello, and welcome to an absolutely frenzied day!
We are so incredibly behind schedule today our post is almost all photos, we begin with an early look at the Selena Gomez for Kmart Dream Out Loud collection.
When we initially posted about the line it had not yet landed with a retailer; the deal with Kmart was finalized two weeks ago.
According to today’s story in WWD, Kmart is using the line to help revitalize its Juniors department.
“First Kohl’s and Avril Lavigne, then Wal-Mart and Miley Cyrus, and recently J.C. Penney with Mary-Kate and Ashley Olsen. Now, it’s Kmart’s turn to rejuvenate its juniors department with Selena Gomez.”
The most expensive item in the collection is priced at $24.
The collection is scheduled for a launch coinciding with back-to-school shopping.
Another young lady with an eponymous clothing line, gymnast Nastia Liukin.
The Dallas Morning News has more on the new line for JC Penney:
“Designed for girls 8 to 12 years old, the collection will be promotionally priced from $11.99 to $21.99 and will be in stores just in time for the back-to-school season…”
Here are a few styles.
And a couple more styles from the upcoming line.
The pieces will be available in sizes 4 to-6x, 7 to 16 and plus.
The Kate Spade offer ends April 4.
The interesting thing about this one is what’s in the fine print: “Offer not valid on phone orders.” Perhaps this has been the case forever, we just never noticed. At any rate, to receive the discount use promo code EXTRA30 at checkout, this promotion ends April 1.
And thus ends our ever-so-short post!
ADDITIONAL PHOTO CREDITS:
- Selena Gomez/Kmart: Donato Sardella/WWD
- Liukin/Penney’s: WWD & Daily Variety