“Herds of Thundering Preppy Clothiers”

Hello-Hello, and welcome to another wacky week of preppy insanity here at the Princess!

We begin with more in-depth looks at the new LL Bean Signature and Lands’ End Canvas lines, most notably on AOL’s Walletpop blog and in Luminosity Marketing, an online journal.  The first item is titled “LL Bean’s New Signature Line: The preppy look gets a risky makeover“. 

“After all, Bean isn’t just a brand; it’s an institution, a torchbearer, a monument to a bygone lifestyle. Along with Brooks Brothers, Sperry and a few other labels, it represents one of the last survivors of the great age of prep, when vast herds of preppy clothiers thundered across the American retail plain, dispensing tweed and bespoke throughout the land.”

We absolutely adore the “thundering across America” imagery, hordes of preps armed with canvas totes and headbands, wielding strands of pearls like slingshots.

“And while the new clothes are recognizably Bean, they sport a more tight-fitting, body-conscious style that should draw in Gap, Abercrombie, J Crew and Banana Republic fans.”
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We don’t recall seeing a madras scarf before and think this item could merit a second look. One more line from the story, this raises an interesting topic:
“In fact, many of its items are often less expensive than comparable garments at Gap, which has long been perceived as the well-made, reasonably-priced choice for the casually preppy look.”
We are curious to know your thoughts on the issue, do you find Gap prices higher than Bean?

Now to the post from Luminosity Marketing, “Geek Out: Lands’ End and L.L. Bean’s Preppy Resurgence“. Geek out. Hhhhmmm. From that story:

“With preppy, All-American fashions enjoying a nice comeback, we’ve seen many brands that have been able to successfully leverage the trend.”

As always, the “preppy comes back” theme prompts an inner smile here at the Prepatorium; from comments in the past on the topic, many readers share this reaction. Back to the story by Lamont Swittenberg:

“We’ve commented here on the resurgence of Sperry Topsiders, but brands like J-Crew, Barbour, Lacoste, Brooks Brothers, Clark’s and a host of new labels have also been successful at taking advantage of this shift in consumer preference. Before recently however, two of the most iconic preppy brands, Lands’ End and L.L. Bean, had remained curiously silent.”

We apologize for this temporary break from our point, but we have to insert this tongue-in-cheek item from Lacoste, the Comic Croc Shopping Bag:

Back to the primary point of today’s post, new styles from Bean and Lands’ End; below, a Webbed Belt from the Canvas line and the classic Tretorn sneaker.

Our hats are off to Mr. Swittenberg; he purchased a substantial amount of merchandise from both the Signature and Canvas lines to better judge the end products from both companies. Ultimately the story makes this point:

“It’s great when brands have the product development and marketing smarts to update their image while maintaining their essence. It’s a delicate balance that’s not easy to pull-off. The tendency is either to jump too far onto the latest bandwagon or to dogmatically stick to the tried and true past (while slowly becoming a dinosaur). Kudos to both Lands End and L.L. Bean for showing us all the way forward.”

Both pieces make for a good read.

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A few more tidbits:

Lord & Taylor is promoting ‘preppy sneakers’:

Lord & Taylor

While The Fashion List talks about the upcoming limited edition collection from Sebago.

Courtesy Photos via The Fashion List

The firm is celebrating 40 years of their Dockside shoe, Sebago’s counter to the Sperry Topsider.

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We wrap up with two quick items, including today’s Pretty in Pink:

Rosie Campbell is a talented designer we were fortunate enough to discover when she entered our most recent giveaway.  We fell in love with her belt buckles, handmade in the USA.

We close with yet another popular culture phenomenon we were completely clueless about: the micro pig.  (With apologies to any Facebook fans who may have seen this mentioned on that venue.)

We had to include it because of one of the creature’s bigger fans is one of our original AntiPreps.

Hello! Magazine

And because the little critters were included as part of this year’s Golden Globes swag bags. (Yes, we put this in the “You Can’t Make This Stuff Up” category.) The LA Times has more:

“The pet pigs usually sell for about $5,000, the suite people tell me, but the visiting celebrities would be able to get one for free. All they’d have to do is complete a one-hour course on how to treat the li’l porkers and present a certificate of completion.”

There you have it.

On that note, g’bye until next time!

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10 Comments

Filed under Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Pretty in Pink, You Can't Make This Stuff Up

10 responses to ““Herds of Thundering Preppy Clothiers”

  1. Suburban Princess

    I always chuckle too when I hear people say prep is back…hmmm I am glad someone told me!

    I rarely ever step into GAP…I peek in, see a sea of grey and back off in a hurry!

  2. I agree – I become hysterical with laughter when I read “with preppy . . . enjoying a nice comeback.” Has that writer been living in a cave? Or have I? 🙂 I do think that L.L. Bean has a very appealing price point. And Gap things looks cheaply made to me, and I do think the Bean and Lands’ End may be less expensive. That madras scarf might be something fun to add to my khaki skirt + white t-shirt combo!! 🙂 xoxo

  3. I haven’t given Bean a look in a long time. I am happy to hear they are upping their style factor to compete with Gap and Jcrew. And, OMG, those pigs!! So cute. However Lily loves porkchomps and bacon and I fear she might do bad things to baby pigs.
    xoxo

  4. Forget the bag, I’d like to order the man!

  5. LPC

    Micro pigs? Micro pigs? Pork Chomps, as Belette says…

  6. liz brewer

    Love that tretorns are back. Is there a more comfortable show out there? Loving Land’s End canvas. Love the Rosie Campbell belts. Preppy never left my closet!

  7. I love how preppy is referred to as a “trend” making a “comeback.” Ha ha! I recently ordered a few things from the LE Canvas line. I am eager to see everything in person!

  8. You always have the best posts to read! I always feel so informed after a visit. Thanks! 🙂

  9. I must agree completely with LPC and Belette. I have made no secret about my feelings on the Pork issue. I say bring on the Biscuits and gravy, and cornbread.

  10. Thanks you for your kind words about my belts!

    Rosie Campbell
    http://www.rosiecampbell.net

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