Real Prep School Fashion, Rugby’s Prep Shop

Hello-Hello, happy springtime day!

We jump in with a look at something we always enjoy chatting about: actual prep school fashions.  The looks were captured by WWD in this story on the topic.  Below we see Kerry Joyce, a student at Phillips.

PHOTO: Meghan Colangelo/WWD

We smiled when reading the first sentence from writer Katherine Bowers:

“They don’t call it “preppy” for nothing.”

Ms. Bowers and photographer Meghan Colangelo traveled to three of the country’s more prominent schools (Phillips, Milton, and Concord) to see what is being worn on campus. More from the story:

“If New England private school fashion conjures images of L.L. Bean duck boots, and a heaping tablespoon of J. Crew or Ralph Lauren, the ground-level reality isn’t far off.”

The story points out most students mix traditional brands with trendier items. Below left we see Alexandra Sweeney Vesty at Milton, and Hannah Lee at Phillips.

One of the more interesting parts of the story is seeing that the girls “… showed a huge fondness for thrift, consignment and vintage stores”.  Below, Amelia Fitch at Concord.

Meghan Colangelo/WWD

This is one of those times we really wish a WWD subscription wasn’t required to read the entire story; while not groundbreaking, it is an interesting piece we think you would enjoy. (Envision a sad face.)


In a related item, we have an update on Ralph Lauren spinoff Rugby.

Courtesy Rugby/PRL

The retailer is launching its ‘Rugby Prep Shop’ microbrand.

Rugby is using a Polyvore contest as part of its promotion for the collection.


From the website:

“The Rugby Prep Shop is where classic style meets Rugby charm. Casual campus essentials meet downtown cool for sharp, sexy style.”

Per usual, some pieces are darling until one encounters the logos. The Pink Doeskin Jacket and RFLC Crested Fleece Blazer are good examples of the dilemma.

More from the contest page:

“…the Prep Shop’s signature pieces — super-skinny denim in pastel tones, Rugby’s madras-collar trench, and bright spring blazers — that redefines the preppy style we know and love.”


Some of the accessories are very appealing, like the Canvas Foldover Clutch.

Related material can also be found at the Rugby Blog and on Rugby’s Facebook page.


We close with a peek at our special Pandamonium Thermal Mugs by Lilly Pulitzer, arriving shortly here at the Prepatorium.

"Pandamonium" at

The limited edition mugs are part of the Lilly Goes Green effort. Partnering with the World Wildlife Fund, 10% of proceeds from mug sales (as well as all items in the Pandamonium print) go to the WWF, with a minimum donation of $50,000.

With that we say g’bye until next time!


Filed under Gossip Girl, Lilly Pulitzer Paper & Gifts, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle

9 responses to “Real Prep School Fashion, Rugby’s Prep Shop

  1. LPC

    Those real girls look so completely cute. I’m suspecting they also wear some Anthropologie.

  2. Preppy313

    Wow love everything!
    Panda Cup especially cute!!!
    Great blog! 🙂

  3. I love Rugby and that clutch is adorable!! Thanks for keeping me on my preppy toes!

  4. I love the mix of new prep with vintage. Very cool.

  5. Princess Freckles

    Love the “real life” preppies! Darling girls!

    I agree on the blazers. They are cute, but I don’t need some random RL crest on my clothing.

  6. kiki

    great post. i love everything those young people are sporting, especially the Rugby items. wish i was back in school or younger so i could pull some of those looks off. take care.
    ps – thanks for your comment on my blog earlier. i would’ve written something different in regards to my “dream role” on Mad Men, but i was afraid my two other scenarios would spoil the season for those that have not seen it yet. i finally got two gf’s to watch the show and one just received season 3 from netflix. they are both addicted. i try to get more people i know to watch, but no one will commit. i just tell everyone to watch one episode and they will be hooked. worked for a few other friends and family members.

  7. I can’t wait for the pandamonium mug! I can definitely foresee looks of envy coming from people nearby as I drink from it.

    I started a blog that I think you might like too. It combines fashion and giving back to charities. Each week, I will give away 1 Lilly Pulitzer dress (this week it’s the Pink Adelson Shift from Spring 2010) to one lucky follower, who raises awareness of the blog’s selected charity through various ways such as tweeting about it or commenting with an interesting fact. I am currently also giving away some great Lilly stationary items too. Please check out my blog at because doing good is chic!

  8. I love those bright colored jackets!

  9. Love your post. Very cool clothing. It just shows you that preppy is never out of fashion.

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