Hello-Hello, happy springtime day!
We jump in with a look at something we always enjoy chatting about: actual prep school fashions. The looks were captured by WWD in this story on the topic. Below we see Kerry Joyce, a student at Phillips.
We smiled when reading the first sentence from writer Katherine Bowers:
“They don’t call it “preppy” for nothing.”
Ms. Bowers and photographer Meghan Colangelo traveled to three of the country’s more prominent schools (Phillips, Milton, and Concord) to see what is being worn on campus. More from the story:
“If New England private school fashion conjures images of L.L. Bean duck boots, and a heaping tablespoon of J. Crew or Ralph Lauren, the ground-level reality isn’t far off.”
The story points out most students mix traditional brands with trendier items. Below left we see Alexandra Sweeney Vesty at Milton, and Hannah Lee at Phillips.
One of the more interesting parts of the story is seeing that the girls “… showed a huge fondness for thrift, consignment and vintage stores”. Below, Amelia Fitch at Concord.
This is one of those times we really wish a WWD subscription wasn’t required to read the entire story; while not groundbreaking, it is an interesting piece we think you would enjoy. (Envision a sad face.)
The retailer is launching its ‘Rugby Prep Shop’ microbrand.
Rugby is using a Polyvore contest as part of its promotion for the collection.
From the website:
“The Rugby Prep Shop is where classic style meets Rugby charm. Casual campus essentials meet downtown cool for sharp, sexy style.”
More from the contest page:
“…the Prep Shop’s signature pieces — super-skinny denim in pastel tones, Rugby’s madras-collar trench, and bright spring blazers — that redefines the preppy style we know and love.”
Some of the accessories are very appealing, like the Canvas Foldover Clutch.
The limited edition mugs are part of the Lilly Goes Green effort. Partnering with the World Wildlife Fund, 10% of proceeds from mug sales (as well as all items in the Pandamonium print) go to the WWF, with a minimum donation of $50,000.
With that we say g’bye until next time!