A Sign of the Times We Could Do Without

Hello and Harrumph.

Yes, we realize how inexcusably rude a greeting of this nature is; we are more than a little cranky this morning.  Pourquoi ça?  Because we have multiple SOTTs (Sign Of The Times) in today’s post, and we don’t like them.

And because the world just shrank. Again.

We are going to be forced to say goodbye to a longtime friend, legendary in the field:


Gourmet is going away. After almost 70 years of publishing, Conde Nast is closing the magazine. Below, we have a snippet from the internal memo with today’s announcement:

Gourmet magazine will cease monthly publication, but we will remain committed to the brand, retaining Gourmet’s book publishing and television programming, and Gourmet recipes on Epicurious.com.

Most insiders thought Bon Appetit would be sacrificed to save the storied Gourmet brand, the news this morning caught many by surprise.

Also being shuttered by the publishing giant: Elegant Bride.


And Modern Bride.


Filling out the quartet of closures: Cookie.


As a businessperson we completely understand the circumstances leading to this morning’s grim news. Two food magazines in this environment is one too many. Three bridal books consolidated into one, we comprehend this decision. But it doesn’t mean we have to like any of it. (Yes, the Princess is pouting.)

A few related points that may be of interest:

  • The November issues of Gourmet and Cookie will be their last; Fall Elegant Bride is that magazine’s final printing and the October/November issue is the last for Modern Bride
  • To ‘offset’ the end of Modern Bride and Elegant Bride, Conde will boost the frequency of Brides; it becomes a monthly.
  • the Cookie and Gourmet.com sites will be up through the end of the year

If this carries a familiar sound familiar it may be the recollection of Conde announcing the Portfolio and/or Domino closures, the end of Golf for Women, or the news that Men’s Vogue would be ‘incorporated into’ Vogue.


A quick reminder for fans of Gossip Girl and Tory Burch: those two are combined on this evening’s episode.


CW/Giovanni Rufino/Landov

In the photo above of Ms. Burch with actress Blake Lively it may appear the scenes were shot on location at the designer’s office; that is not the case.  A special set was constructed to replicate that site.

In a People magazine story Ms. Burch was asked to put together looks for two of the program’s main characters: Serena van der Woodsen (Ms. Lively) and Blair (Leighton Meester). Below, the styles selected for ‘Serena’.

Courtesy Tory Burch via People.com

Courtesy Tory Burch via People.com

Next, the choices Ms. Burch came up with for ‘Blair’.

Courtesy Tory Burch via People.com

Courtesy Tory Burch via People.com

Fortunately we follow meghandono from (Wit & Whimsy) on Twitter, or we never would have remembered about tonight’s episode.


Before we fly, a quick query for our fellow Mad Men fanatics: did everyone notice where Joan is working now? For those who are not addicts fans, here is a clue.

We’re not sure how we feel about Pete Campbell describing Bonwit Teller as “The Republic of Dresses”.  BTW, what does everyone think about Betty’s Junior League ‘project’?

With that deep thought (hee-hee-hee) to ponder we shall say ‘g’bye until next time!


Filed under Gossip Girl, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Sign of the Times

15 responses to “A Sign of the Times We Could Do Without

  1. All those closings are so sad. What a grim day for publishing…

  2. Love the Tory Burch outfits. And, good for Joan. She is still at the show and working at Bonwit Teller!

  3. Wow. All those magazines . . . gone? I can’t say I’ll miss Cookie – someone lent me a copy a couple months ago and I will admit to finding it less than satisfying. LOVE the Tory Burch outfits!!

  4. That is too sad! You know it has got to be rough out there for magazine publishers. I just got an offer from Better Homes and Gardens for a yearly subscription for just $6.99! That is crazy low!

  5. Torch Lake Prep

    Remembering Bonwitt Teller at Somerset. Used to go there with Gram when I was a little girl. Also, have a pair of pearl huggy earrings I bought on worth ave at BT when I was in college. AHHH the memories.

  6. Jen

    I can’t believe I am finding out about the news regarding Gourmet just now. No one informed me personally and I am quite upset. As someone, who consistently has been an on again off again subscriber as well as holiday cookie lover and baker, I find myself distraught. So glad I am well tucked in to my glass of Pinot Grigio. What’s next? Wine Enthusiast, Cigar Officianado.
    I jest. Love Gourmet. The brides magazines I could do without.

  7. What sad news about all those mags closing! I love Elegant Bride! And Modern Bride! Boo. I’m pouting too.

    I’m off to catch last night’s Mad Men on my DVR. I’m very confused about your references. I love that show!

  8. You know I am obsessed with Mad Men. I saw Joan at Bonwit Teller. So glad she was back last night. I so hope she comes back to SC. Betty got really sassy last night. It was so uncharacteristic of her when she said “We won, we won”. It even looked awkward I thought. But she is so excited about her new friend 😉 Pete Campbell is nuts. We’ll see where that goes! And Betty being rather extreme in her relationship with Don. One thing about the show: it always surprises!!

  9. i am SO SAD about the magazine news. before we know it they’ll all be gone…

  10. I hate it when my fave magazines fold. I am a fan of Gourmet and Cookie. Bummer!

  11. It’s sad that more people will be out of work 😦

  12. Really sad to see all these Mags ending!

  13. Auntie Mame

    The closing of Gourmet is a heart-breaker. It represented the best of everything about food, both culinary and politically. Conde Nast’s decision to close its most esteemed epicurean magazine is short-sighted. The mass Bon Appetit will not deliver on the qualities that food lovers genuinely seek. Every market is a pendulum swing and Conde Nast will regret this decision to shutter Gourmet. They have McKinnsey running numbers, with without insight and foresight applied to the data. The issue for Gourmet was not an editorial one, it was one of management at the top. Conde Nast rotates publishers like crazy, which is like changing CEOs every 12-18 months. It’s no way to run a business. They should run their businesses more responsibly to protect more jobs!

  14. I never even read Gourmet but I’m still sad!

  15. Hi, PP,
    Loved that you used the Bonwit Teller pic from my blog, http://bagatellemuseum.blogspot.com (genuinely–I’m not being snarky).

    Great entry and great blog! Make sure you check out our upcoming Lilly Pulitzer post!

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