A Classic Returns to LL Bean: is it “Preppy 2.0”?

Hello-Hello and welcome to a wacky Monday here at the Prepatorium! We hope the sun is bright and shining on your corner of the globe.

We begin with a look at the return of a classic LL Bean sweater, better known  as “The Norwegian“.  Remember this?

Courtesy LL Bean

Courtesy LL Bean

The photo is from this year’s Fall/Winter catalog. Here is a better look at the sweater compliments of the sharp dressers at Valet Magazine:

Courtesy ValetMag.com

Courtesy ValetMag.com

If you noticed in the photo above, the image of the sweater immortalized in The Preppy Handbook is also shown. But back to Valet’s take on the topic:

Filson. Brooks Brothers. Sperry. There’s a slew of trad brands partnering with young, hip designers and offering subversive takes on classics. But for L.L. Bean, they’re simply digging into the company’s rich archive and reissuing iconic pieces—hold the irony.”

Bean has done a superb job marketing this, with the upcoming return receiving quite a bit of play recently in the blogosphere.  In reality, this has been reported since May, when news was released about the sweater returning to the LL Bean lineup. And Valet’s thoughts about the sweater sent to them for review?

“…happy to report that Norwegian Sweater version 2.0 is good. Like, really good.”

The Norwegian will be available in November, selling for $129.

(And we won’t say a word about anyone here at the Palace having once owned such an item only to have had a spouse  remove it under  cover of darkness determine it would do more good keeping someone less fortunate warm. Nope.  TP would never be so cruel and shortsighted.)


Next, a quick look at some upcoming items from the Hello Kitty 35th Anniversary Collection.  Below, the Anniversary Tartan products.

Courtesy Photo via WWD

Courtesy Photo via WWD

We love that bright pink plaid so much we’ll declare this group as officially rating a Pretty in Pink designation, accompanied of course, by all of our standard Logophobia advisories.

The actual anniversary is November 1, and according to the WWD story on the upcoming event there will be quite a few products released:

• Limited edition Asics sneakers.

Courtesy Photo via WWD

Courtesy Photo via WWD

• New products from Hello Kitty’s ongoing collaboration with the California-based streetwear label Tokidoki, known for its quirky Japanese-inspired anime illustrations.

Courtesy photo via WWD

Courtesy photo via WWD

• A series of Judith Leiber-designed items based on retro Hello Kitty designs.

Of course, in no way does Hello Kitty display a prep aesthetic, but the designs are so darn cute, and almost always have pink somewhere in the motif, sometimes we can’t help but be drawn to them.


Also featuring pink (but more frequently red) and also wildly popular: all things Twilight.


Including a new line of cosmetics:

Courtesy Photo via WWD

Courtesy Photo via WWD

According to our trusty Women’s Wear Daily, the beauty products will showcase two separate lines, the first aimed at younger fans:

“Volturi Twilight, named for a ruling vampire clan in the “Twilight” series, is aimed largely at teens and is launching the middle of next month at Hot Topic, Torrid and Ulta.”

Courtesy Photo via WWD

Courtesy Photo via WWD

Above, body shimmer from the Volturi group; prices for the Volturi items are to by $9 to $19.  And for the older crowd? The article explains that merchandise will be a little pricier, $18 to $34:

“Luna Twilight, a play on the moon themes in “Twilight,” is targeting older girls and teenagers’ mothers and is launching in the middle of next month at Nordstrom and Dillard’s.

Courtesy Photo via WWD

Courtesy Photo via WWD

True fans are no doubt already aware one can purchase Twilight Venom Lip Plumper & Shine at Sephora.


The final product announcement we share involves a brand we adore, Ferragamo. Unfortunately we are not feeling favorably about this one, it just doesn’t seem like a natural fit.

Courtesy Ferragamo via WWD

Courtesy Ferragamo via WWD

Your thoughts? Should the upscale shoe company stick to what it knows best, or do you believe this might be a good way for the firm to extend the brand?


And finally, don’t forget, tonight on David Letterman:

The September Issue

The September Issue

Yes, it is Le Wintour (Anna Wintour, Vogue Editor, aka ‘Nuclear Wintour’, etc.) promoting The September Issue tonight on CBS.  The documentary opens in New York this Friday; caustic columnist Maureen Dowd wrote about it this weekend in the Times:

“Just like Miranda Priestly, who dismissed her assistant with a cold “That’s all,” Anna frostily murmurs “That’s it? There’s nothing else?” as she surveys photos and clothes and prods a staffer: “It’s Vogue, O.K.? Please, let’s lift it.””

By all means. Perhaps we should cease the “Because life is better with a bow” credo and go for “Let’s lift it.”



Filed under preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Pretty in Pink

15 responses to “A Classic Returns to LL Bean: is it “Preppy 2.0”?

  1. LOOOOOOOOOOOOVE the Norwegian!!!!!!! This is SUCH exciting news!!!!

  2. LPC

    Oh, oh, oh. Hello Kitty + Plaid. I can go to sleep happy tonight.

  3. I didn’t know about the Anna Wintour movie. It looks like a must see. And, OMG, I haven’t seen a LL Bean catalog in at least a decade. I almost forgot about them.
    Hope you and all at the Preppy castle are well.xoxo

  4. I am also excited about the documentary “the september issue” – I feel like it is a real life Devil Wears Prada! It looks exciting – now if I can find a friend to go with cause heaven knows Hubby will NOT be seeing it!

  5. a.

    Ohhh that sweater brings back memories…

  6. janice tucker

    I have that sweater!!! I am back in style! hahahaha… Finally being a pack rat comes in handy. I so can’t wait for cold weather now. They had this for women with a slight variation in the 80’s. yeah…

  7. mary anne

    I used to have that Norwegian sweater. Wonder what happened to it? It was warm, but kind of scratchy, no?

  8. Hooray for L.L. Bean!!! And who doesn’t love Hello Kitty? Really now.

  9. MCW

    Hmmm…not sure how I feel about the sweater. Even if it is a classic. It kind of reminds me of my high school math teacher.

  10. Love LL Bean this season. Sweater sounds like a great Christmas gift!!

  11. My hubby loves his Norwegian on super cold New England days! I didn’t realize that they had disppeared, but glad that they’re back!

  12. i have to say i am pretty excited about those sweaters (even if it only cold enough here to wear them for about 1 month in the winter)

    while i have recently jumped on the twighlight bandwagon i don’t think you’ll find me wearing the makeup. pardon me for being an old fart but who wants to wear makeup inspired by vampires? they are pale and not very well rested 🙂

  13. Rats – how bummed am I to have missed La Wintour last night? Can’t wait to see “The September Issue”, which I will try to find once I’ve finished reading the behemoth print September issue!

    As for these spinoff makeup brands . . . sigh. Not a good idea for authors or classic couturiers, I fear. Sheesh.

  14. preppyinnewengland@gmail.com

    I agree, LL Bean has done a superb job in bringing back the Prep! The Fall catolog is fabulous and I just stopped in the store in Freeport, Maine on the way back. The clothes look even better and are all fabulously displayed! I felt like I just stepped back in time to my college days as I showed my daughter all the sweaters I wore! As for the Norwegian sweater, Mr. Boston’s is looking tired, hmmmmmm
    a new one for the holidays, perhaps!

  15. So excited for the return of the Norwegian! My mother’s is still to big on me–now I can have one of my own!

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