Harvard’s New Clothing Line. Seriously.

Hello-Hello and Happy Friday!

Today we have a rather bizarre tale to share, one that, to borrow a phrase, left us absolutely gobsmacked.  But first we must ask a question: when asked to ponder the notion of apparel sold under the auspices of Harvard (as in The University), what comes to mind?

The classic sweatshirt, right?

Courtesy Harvard Bookstore

Courtesy Harvard Bookstore

Or perhaps a standard-issue long-sleeved tee, like this?

Courtesy Harvard Book Store

Courtesy Harvard Book Store

Of course.

Well, there’s a little update; we hope you are sitting down.

Look at the latest apparel authorized by Harvard. The University. (Really. Most readers have a passing acquaintanceship with at least one individual who refers to it this way. Come now, you know precisely what we mean, the pronunciation and emphasis suggesting there really is no. other. school. in. the. western. hemisphere. Indeed.)

At any rate, back to the topic at hand, the new Harvard Yard clothing line.

PHOTO: Robert Mitra/WWD

PHOTO: Robert Mitra/WWD

Would it ever have crossed your mind that The University would get into the business of fashion?  It has.  Here is another look from the Harvard Yard label debuting next spring:

PHOTO: Robert Mitra/WWD

PHOTO: Robert Mitra/WWD

Actually many of you may have already read about this; WWD broke the story yesterday.  From their article:

“So it was perhaps just a matter of time (and business acumen) before somebody tapped the source of that look — Ivy League universities — for a brand.”

Brenner Thomas makes a good point in his story about the launch, it really was only a matter of time.  As he stresses, it isn’t the first time style has been associated with the school:

“It also served as the font of Ivy League style in the late Fifties when its undergraduates flocked to stores such as Brooks Brothers and J. Press to snap up what would become prepster staples: button-down shirts, flat-front khakis and penny loafers.

Below, a classic look from J. Press:

Courtesy J. Press

Courtesy J. Press

The new line will feature:

“… short-sleeve plaid shirts, Liberty print wovens, seersucker shorts, regimental stripes, sporty knits, patterned jackets and fancy pants — all in a contemporary, tapered fit.”

Another look from the upcoming collection:

PHOTO: Robert Mitra/WWD

PHOTO: Robert Mitra/WWD

A few points about the Harvard Yard line we need to make:

  • the only time one will see the name “Harvard” is on the inside of the pieces in the label
  • there will ultimately be a collection for women and for children if all goes according to plan
  • prices for the menswear are expected to run between $195-$495
  • there will be a lot of the color crimson used in the line

The collection is aimed at “… alums and fans of the (Ivy League) universities…” according to the WWD story; somehow we don’t see too many alumni purchasing the line, but we have been wrong before.

What do you think?

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Speaking of a long and storied history, another article in WWD reminded us it is Pendleton’s 100th Anniversary.

Courtesy Pendleton via WWD

Courtesy Pendleton via WWD

Pendleton is doing all manner of exciting things for its big birthday, including collaborations with ever-so-hip companies like Opening Ceremony, Vans and Nike.

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And speaking of collaborative efforts, there was word this week Target’s next designer collection will be done by Rodarte, the edgy line created and designed by sisters Laura and Kate Mulleavy. Below, a montage from their Fall 2009 collection:

Courtesy Lola 29

Courtesy Lola 29

This edition of Target’s Go International line will hit stores December 20, with prices ranging from $9.99 to $79.99

For today’s Pretty in Pink we stick with the Boutique, showcasing the discounter’s Kid’s Modern Polka Dot Chair in Candy Pink.

Target

Target

We must toddle along, we’re off to the Large Lake for a wedding. We hope everyone has an absolutelty splendiferous weekend!

20 Comments

Filed under preppy, Preppy clothing & brands, Preppy Fashion, Preppy People, Pretty in Pink

20 responses to “Harvard’s New Clothing Line. Seriously.

  1. A Harvard clothing line? Umm…

  2. Have fun at the wedding…:) Love the target chair; thank you for sharing, cannot believe the Harvard story! WOW!

  3. I think the fact that Harvard has a clothing line is terribly strange.

  4. I saw that Harvard was doing that ~ too funny (the model is pretty cute though) :)

  5. Hubby is an alum and we are just going to stick to the classic Crimson tees & sweatshirts! But it will be interesting to see how it pans out.

  6. Have a great weekend, Princess&Consort!

  7. I saw this yesterday. I actually kinda liked some of the pieces. LOL=) Have fun at the wedding!

  8. VictoriaM

    Wonderful time for a wedding! So romantic! Having worked at Harvard I can attest that nothing that the college does should ever surprise us. It is a dimension unto itself. And there is certainly no dearth of crimson. So like you I can’t wait to see what will come of all of this.

  9. Is this an idea to raise money for Harvard? The fact that anyone can wear it may deter the alum buying it. Hard to predict on this one.

    Love the chair!! Too cute! Have a great weekend!

    xoxo

  10. That is so odd about the clothing line!

  11. Harvard clothing…I don’t know. I guess it’s smart of them to harness the power of their “brand” themselves, but I feel like it’s a bit off the mark. Fashion? For Harvard? I think a sweatshirt of a tee is fine, but khakis? Hmm.

    Thanks for reporting TP!

  12. Harvard clothing line? I just, don’t, get it! But I do love the Pendleton and Rodarte news!
    Have a wonderful time at the wedding!

  13. LPC

    Take anything I say with a grain of salt. I am, after all, a Princeton alumna and a Princeton mother. But still. Seems like the clothing line would benefit, but the university’s brand not so much. Oh well. Endowments are hurting these days. And maybe Harvard is so much king of the world that they can do something like have a line of clothing. Maybe it will turn out to be brilliant. Stanford has an entire shopping mall and we don’t bat an eye about it.

  14. I don’t know if the Harvard clothes are genuinely ugly or I just think so because I’m a Columbia grad ;-)

  15. just trying to wrap my mind around the fact that they have a clothing line. what is next?! they do have one of the most wonderful college bookstores ever though- if you’re ever in cambridge, ma, it’s a must-stop!

    kHm

  16. I am not a fan of wearing University attire of schools I didn’t attend. I don’t want to advertise for a school that wouldn’t let me into.;-)

  17. All of my innate sarcasm is summoned whenever someone casually mentions how they “went to school in Boston”. Needless to say, I will not be sporting any of the University’s attire. Harrumph.

    Intrigued about how Rodarte will do at the Target level. That sort of abstract designer (see Alexander McQueen, Anna Sui) hasn’t seemed to translate well to budget design, so I don’t hold high hopes, but will investigate nonetheless.

  18. yessorrr!

    on Harvard’s clothing line…
    I think it’s absurd that they are making clothes that fit the “Ivy League” style… Are pretentious plaids, boring khakis, and overall uptight looking clothing what all ivy leaguers expected to dress in? It’s funny that the school is trumpeting for “diversity” while representing themselves through a line of clothing in a style that only a certain group of people might wear.

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