The Times Sends the Critical Shopper to Tommy Hilfiger

Hello-Hello…. are we all sufficiently sodden and soggy at this point? The rain is beginning to seem like an enemy instead of a welcome friend. Waaahhh! (And how long ago was it we were whining about snow?? Indeed.)

Regular readers know we are gaga about the Times’ Critical Shopper column, having been exposed to same in this blog countless times.  In this week’s column writer Mike Albo pays a visit to the Tommy Hilfiger store on Bleecker Street.

PHOTO: Katie Orlinsky for The New York Times

PHOTO: Katie Orlinsky for The New York Times

Mr. Albo’s assessment of any recessionary impact (none) on shopping in this West Village neighborhood is rather humorous:

“… as busy as ever. This little hamlet of cute shops and cupcakeries is not like the rest of the country. It should be rezoned on maps and called the People’s Republic of Carrie Bradshaw.”

The store has been open since 2007, but recently underwent a little updating and tweaking. The column has some positive comments on the merchandise:

“Many of the clothes are bright, eye-catching and playful — almost a parody of what rich people wear. A seersucker suit ($498) hung near seersucker shorts embroidered with little lobsters ($49).”

Tommy HIlfiger

Tommy Hilfiger

We quite like the shorts! But then we have the Clarkston Board Shorts (seen below) for men. They really don’t work for us, despite our fondness for anchors.

Tommy Hilfiger

Tommy Hilfiger

From Mr. Albo’s critique of the store, not everything works for him either:

“Many clothes teeter on garishness. A striped shirt with a bright floral print on the inside cuff and collar ($98) was too in love with its own hidden follies, and a shirt with a white-on-white vine pattern on the shoulders evoked high school prom, Long Beach, 1989.

We’re guessing the Ben Stripe Shirt (seen below) is the first item Mr. Albo references in the paragraph up above. We don’t find the floral trim to be hideous, but the large logo on the pocket proclaiming the brand?  We think not.

Tommy Hilfiger

Tommy Hilfiger

The column continues with other concerns about Hilfiger designs:

A loud button-down shirt with an eye-searing print of orange and red flowers ($49.99) would only be right for the brilliant, queeny comedian Paul Lynde if he were still alive. These garments made me worry that Mr. Hilfiger was still designing for his label’s heyday, a time when it was cool to promenade around the Hamptons with a professional umbrella holder.”

It is just a guess on our part, but it seems possible Mr. Albo might file this under “When Preppy Goes Wrong.”  We find ourselves feeling a tad more charitable. (Yes, you read that correctly, and we do know it is the shocker of the day, almost headline material.)

There are redeeming qualities in some of Mr. Hilfiger’s creations.

And best of all, there is also an online promotion underway, providing an Additional 30% Off Sale Merchandise, bringing some inventory to about 75% off its original selling price.  We are claiming the Women’s Basic Fitted Oxford as today’s Pretty in Pink, especially as it is now available in three colors for $29.99.

Tommy Hilfiger

Tommy Hilfiger

And just to have an Adventure in Argyle today, we’ll share the Men’s Hampton Argyle V-Neck, a nice look for The Consort perhaps.

Tommy Hilfiger

Tommy Hilfiger


Before we dash,a few quick sale updates, starting with the Summer Sale at J. Crew:

J. Crew

J. Crew

Kate Spade is promoting ‘Up to 75% Off‘, while competitor Tory Burch is offering “Up to 60% Off” with their sale.

And the Alexander McQueen Sale starts next Tuesday, June 2nd. Click on the image below to pop over to the McQueen site to register for the sale, offering up to “40% off original retail prices”.

McQueen fans won’t want to forget the big markdowns on the McQueen for Target Collection, including the Tattoo Print Strapless dress, now selling at $19.98. (Originally marked at $79.99.)

Until next time, may the sun shine upon you and those you love today!


Filed under Argyle, Preppy clothing & brands, Preppy Fashion, preppy lifestyle, Pretty in Pink, Sales & Savings, Sign of the Times, When Preppy Goes Wrong

5 responses to “The Times Sends the Critical Shopper to Tommy Hilfiger

  1. Funny, I just saw a cute maxi at macy’s herald square yesterday and was surprised it was Tommy Hilfiger! Not all over the top, just some.

  2. I’ve never been a fan of TH. Maybe I’m soured on the brand because of its namesake, who seems sorta trying to fill RL’s shoes in some way, and always falling short. Also, in the late ’90s/early ’00s when his brand was co-opted by the ‘hip-hop’ set and he surrendered with massive logoed merchandise, I had to “just say no.”

    Those lobster shorts are adorable, but my 6yo would wear them before my husband would ever even consider it. Too bad for me.

  3. Ooh, I gotta check out McQueen.

  4. VictoriaM

    Thank you so much for the excellent polo commentary! This is an absolutely thrilling sport which gets a bum rap as being drab and elitist when in reality it is neither. Real polo enthusiasts care madly about the game as opposed to whether one is wearing the correct hat and most games are quite casual. The thundering speed and skill of the exquisite horses, who clearly love the game is one of the great beauties of nature. Do give it a try!

  5. I’m a fan of the shorts too!

    Lovely post!

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