Carolyne Roehm for Best & Co., Sketches from the new Gwyneth Paltrow Line

Hello-Hello and welcome to another wild week at the Prepatorium!

We start off with a heartfelt ‘Thank You” to the inimitable Queen Bee Swain, and her generosity in bestowing upon us the Friendship Award!

Thank you Queen Bee Swain

Thank you Queen Bee Swain!

Per the rules: these blogs are exceedingly charming. These kind bloggers aim to find and be friends. They are not interested in self-aggrandizement. Our hope is that when the ribbon of these prizes are cut, even more friendships are propagated. Please give more attention to these writers. Deliver this award to eight bloggers who must choose eight more and include this cleverly-written text into the body of their award.

Here we go with a quick eight names!


Many readers know that here at the Prepatorium we simply adore the children’s clothing carried by Best & Co.; this spring the retailer has added something special, a line designed by none other than the über-talented Carolyne Roehm.

Courtesy Best & Co.

Courtesy Best & Co.

The Collection won’t be in stores until Mother’s Day, but one can preview the group online right here.

Courtesy Best & Co.

Courtesy Best & Co.

The dresses are simply darling, with the understated elegance one expects from both Ms. Roehm and Best.

Courtesy Best & Co.

Courtesy Best & Co.

There’s no need to be concerned about anything over-the-top, no pieces covered in any frou-frou details or embellishment.  We have long been fond of Ms. Roehm’s design aesthetic; she is possessed of an exquisite eye, and also likes TP’s favorite color combination, blue & white.

Courtesy Carolyne Roehm

Courtesy Carolyne Roehm

In fact, the designer’s newest book is entitled A Passion for Blue and White.  A look behind the scenes at inspiration boards for the Best & Company collection reveals Ms. Roehm’s attention to detail:

There isn’t a piece in the Collection we aren’t in love with.

Courtesy Best & Co.

Courtesy Best & Co.

And all are done in a timeless navy and white, or variations thereof. Sigh. How long until we see grown-up girls sizes, puh-leeze? (Silly Princess.)

Courtesy Best & Co.

Courtesy Best & Co.

Ladylike little dresses are even available for toddlers.

Courtesy Best & Co.

Courtesy Best & Co.

The entire group is simple and sweet, in designs and fabrics that will long stand the test of time, the styles are that classic.  (Now remember dollfaces, these pieces are not available until Mother’s Day.) To read more about it, visit the At Best blog for a nice read!

As we are already at Best, we share a different clothing group: delightful sweaters in Boys sizes.

Best & Co.

Best & Co.

Above, the Lighthouse Sweater in a plush cotton knit, and below, the Nautical Knot sweater, also for the Young Man in your house.

Best & Co.

Best & Co.

There is also the Boy’s Anchor Sweater, as well as many others we are not showing here.

Best & Co.

Best & Co.

Unfortunately, similar offerings for the Young Lady of the house are not as nautically inclined.  This is the only seafaring-ish we could find, the Sailor Sweater in Girls sizes 2-12.

Best & Co.

Best & Co.

If shopping at the site, for 25% off the prices shown, enter the word CATCH at checkout.


We haven’t yet made time to post anything at all about the news that oh-so-preppy Gwyneth Paltrow is releasing her own clothing line. The actress announced the line will be done in collaboration with Zoe Tees, a French company. The official name is said to be ZOEtee’s Loves Gwyneth, and proceeds will benefit Kids Company in London.

Women’s Wear Daily showed sketches from the new line in a story today.

Courtesy Photo via

Courtesy Photo via

According to the story, the pieces will include cashmere blends along with other fabrics, and will have a bit of a 70’s look.

Courtesy Photo via

Courtesy Photo via

The entire collection is to be released sometime this week. TP is ever-so-curious to know your thoughts on these looks…?


We are ever so happy to be adding more items to the shop, including this treasure:

The Ahoy Coir Door Mat is made of 100% coconut fiber, and comes from the fabulous design minds at Scout, makers of some of our fave totes!  On the left we have the bright blue Stripes Away, and on the right, the pink Poolside Stripe tote.

Scout Totes at

Scout Poolside Stripe Tote at

These are the perfect solution for those seeking an alternative to the plastic or paper question when at the market; they measure 19 x 15 x 10, plenty of room for the foie gras and Brie! Besides, the , Bungalow Scout bags and sunny color combinations bring an enormous smile to our face!

On that note, we shall say ‘Bye and look for you tomorrow, back here at the Prepatorium!


Filed under Lilly Pulitzer Paper & Gifts, nautical, Prepalicious, preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle

16 responses to “Carolyne Roehm for Best & Co., Sketches from the new Gwyneth Paltrow Line

  1. Why thank you so much! That’s so thoughtful of you!!

  2. You made my night 🙂 Thank you!!! “Charming” is so kind of you, I’m going to take it to heart!

    Now I’m wiping the drool off my laptop as I look at those dresses. To. Die. For. That navy one? MUST HAVE for my daughter. And the lighthouse sweater is perfect for my 3 y/o – he and his big bro have a huge mural painted on their wall of a lighthouse in Nova Scotia where I grew up. Needless to say, I just can’t get enough lighthouses around here.

    Those totes? Much bigger than one I used to use and perfect colours too. Love them.

  3. Those totes are so cute! I need a job so I can continue my Preppy Princess addiction.

  4. Hello PP and thank you! Back at you 🙂 I notice you are becoming more nautical as we approach Spring- it’s infectious, isn’t it?

  5. Absolutely love those children’s clothes!! And how cute is that door mat?? I know someone who is going to love that!! xoxo

  6. Yay for Crafty Mom!
    I love those little sailor sweaters, so very cute! Might have to buy a few for my boys…

  7. You are the sweetest. thank you so much! I have to say that it made my day that you thought of me in the midst of my blogging slump!

    I hope you all have a great day!

  8. hello hello TP!

    So glad that CR has the Best & CO line- was devastated that her business was closing. She is just ever so tasteful. Always intrigued by GP too- can’t wait to see more.

    glad that you approve of the bangs and that our weddings from NYT matched 🙂



  9. Love the kids’ looks fro Best & Co. I’m not so sure about Gwynnie’s line. ’70s inspired? I’m not so sure I want to return to the 70s look anytime soon. She’ll no doubt look fabulous in anything she puts on. The rest of us? It’s a gamble!

    Love the doormat! And the pink tote!

  10. Did you see that Lily is in the first picture??? Love it!!!

  11. Amelia

    Love that light blue dress where she is holding the tulips 🙂 So cute!!!

  12. Vicki

    I think Preppycrat’s eldest might need one of the CR dresses from Best & co. They’re lovely and she’s a blue eyed blonde, they will look great on her.

  13. Awww, thank you! That is very thoughtful of you!

  14. KK

    You are ever so sweet! Thank you for the award!!

    I’m curious to see Gwen’s line in person. Also curious about the price point. Hmmm

  15. Why doesn’t Best & Co make adult clothing????

  16. Exactly. Our point entirely.

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