A New Line of Preppy Clothing from….the Jonas Brothers?

Hello-Hello and Happy Sunny Day!

We must start by saying “Thank You” to everyone who sent such lovely sentiments yesterday. Your much-too-kind “get well, feel better, migraine? Ouch!” thoughts are appreciated more than you may realize.

Now for today’s topic, the news that your tween (or someone else’s, or you if the apparel fits, so to speak) can soon be clad in clothing from these pop stars:

PHPT: Astrid Stewart/Getty

PHOTO: Astrid Stawiarz/Getty

The pop phenomenon known as the Jonas Brothers (above, Kevin, Joe & Nick) is branching out beyond musical and acting endeavors, and moving into clothing.

The marketing minds at Disney are behind the launch of the new line, which will simply be called “Jonas.” This news comes just as the group’s concert tour is being announced, and in advance of the Disney Channel’s eagerly-awaited “Jonas” TV show, scheduled for air in May.

But what about the clothes?

Courtesy Photo via WWD

Courtesy Photo via WWD

Most of our details come via this story in last week’s WWD.  According to that story, the sportswear collection will be at stores in time for back-to-school shopping, and it won’t be difficult to find stores carrying the clothing:

“…hitting mass retailers such as Wal-Mart, Kmart, Sears and J.C. Penney…”

Courtesy Photo via WWD

Courtesy Photo via WWD

And what is driving the styles?

“The Jonas tween apparel collection is inspired by the preppy clothing seen on the show, and nearly all of it is not character driven — there are argyle sweater vests with the Horace Mantis Academy logo…”

Pricepoints for the group sound more than reasonable (keep in mind this comes from a Princess with no children, so our perspective isn’t what we would call ‘experienced.”) at $9.99 to $24.99.

Courtesy Photo via WWD

Courtesy Photo via WWD

Will you daughter wear clothing from the über-popular band?  Or will this turn out to be a horrendous example of “When Preppy Goes Wrong”..? Do tell dolls, as this expiring mind is dying to know!


Remember the much-too-fun Lilly Pulitzer Limited Edition Jeeps we have all been talking about and showing in photos?

PHOTO: Lilly Pulitzer

PHOTO: Lilly Pulitzer

Well, it turns out not everyone in New York shares our appreciation of life’s finer things.

It seems that when the Lilly store was packed to the gills last week with loads of ladies enjoying cupcakes and other treats, feeding the parking meter was momentarily forgotten. (We’re told it was barely a blip of time, really.) So what happened?

PHOTO: W Magazine Editor's Blog

PHOTO: W Magazine Editor's Blog

A representative of the city’s meter-reading ninja troops descended upon one of the Jeeps, leaving behind a love note. (Not.) Well, as TQM has been known to say, “Not everyone can appreciate great beauty.” Perzactly.

And on that note we say “G’bye” as we fly to our volunteer shift at the local Senior Center.


Filed under Argyle, preppy, Preppy clothing & brands

9 responses to “A New Line of Preppy Clothing from….the Jonas Brothers?

  1. So happy to hear you’re feeling better, TP!

    Less happy to hear about the Jonas clothes. Enough with the musicians turned “designers”, excepting Gwen Stefani (at times).

  2. So glad you are back!!

    The horror of it – a parking ticket on the Lilly jeep!! They couldn’t appreciate the excitement and be lenient. So sad.

    And about the clothing by the Jonas Brothers – I don’t have a young child anymore who would want to wear it and – if I did, that would be a NO – thankyouverymuch! {Not cute enough and I’m betting it will be poor quality!} But I bet that junk will fly out of the stores. Thanks for keeping me ITK {in the know}!!! xoxo

  3. RE: Jonas Bros….EW. There is something off about them to me….

  4. You were sick??? Poor you. I am glad you are back and better.

  5. I wonder if each outfit comes with a purity ring…hmm. As for the Lilly Jeep…how cruel the parking enforcement is. This car is too cute to ticket!

  6. I am glad you feel better!!

    I shall be the dissenting opinion about the Jonas Brothers line. I think it is cute and perfect for those ages where they grow out of clothes quickly.

    …Plus I have a crush on Kevin Jonas.

  7. So glad you are feeling better and at your most talented and lovliest again! 😉

  8. Brea

    I love the cloths they’re so cute!

  9. I sure do hope they don’t come out with jeans that are as tight as the ones the Jonas Brothers wear! Ha 🙂 The poor Lilly jeep! I hope you continue to feel better!

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