New Thakoon Line, Preppy on Sale: Brooks Brothers, Hickey Freeman, LL Bean, More

The fashion comet known as Thakoon (formally Thakoon Panichgul) continues to fly high with word he is launching a new line, “Thakoon Addition.”  As seen in the WWD story:

“… a new capsule collection… a supplementary line with May-June and November-December deliveries, which will be inspired by some of the designer’s most popular designs, and sit alongside the main collection. The suggested retail price points for the line will range from about $495 for a top to $825 for dresses.”

This is not connected with the Thakoon for Target Resort collection, now slated to hit stores December 28.  The previous release date was December 25, an absolutely absurd day to launch the line; the 28th is far more reasonable.  Below, one of the looks from that group.

Courtesy Thakoon

Courtesy Thakoon

The News-Observer (Raleigh-Durham) makes some intriguing observations on the upcoming Target collection:

“His look for Target is J. Crew meets Anthropologie, with a heavy-handed mix of stripes and florals — a look that’s expected to be big for spring. He was generous in using colors traditionally found at J. Crew — where he was once a merchandiser — including canary yellow, Kelly green and navy.”

The writer, Samantha Smith, is always a great read; she also does an excellent blog. It appears fashionistas will see the designer’s work at Target long before knowing if he is doing any Inaugural Day fashions for Michelle Obama, or even Sasha or Malia.

In our ‘Preppy on Sale’ update, Brooks Brothers has substantial inventory in their online Clearance section, including most Handbags and Shoes at 70% off.  They are also doing their Golden Fleece Foundation through tomorrow (Thursday, 12.12.08) night.

Courtesy Brooks Brothers

Courtesy Brooks Brothers

Shoppers using their Brooks Brothers Platinum MonsterCard MasterCard or  Brooks card will receive a 25% discount on their purchases; those using any other form of payment enjoy a %15 savings.  2% of net sales will be donated to Golden Fleece Foundation which supports charities like St. Jude Children’s Research Hospital.

Miss Nautical by Nature, we couldn’t help ourselves – the moment we spotted this we thought of you:

Brooks Brothers Nautical Scarf

Brooks Brothers Nautical Scarf

Although truth be known, we aren’t seeing this on you.  If anyone finds it appealing,  Brooks has the Nautical Scarf marked down 50%, now $114 from $228.

Banana Republic says they have added new items to their sale; we found the Striped Peacoat Sweater appealing, now $119 from $175.  It looks like it could have a very high snuggle factor.

Banana Republic

Banana Republic

LL Bean has added lots of new inventory to their sale and they are also discounting a number of outerwear styles.

LL Bean

LL Bean

Their offer of a $10 Bean gift card with a $50 purchase continues through Dec. 24.

LL Bean

Bergdorf’s is touting their sale, including three pages of Jay Strongwater markdowns.  The Tory Burch Channing Sporty Patent Flat is available in a number of sizes in both khaki and navy (left), and the Kate Spade Sassy Bow ballerina flat is also on sale.


The Penelope clutch from Kooba in either pink or black is now offered at $207, from $295; the Florence Eiseman Pleated Ribbon Dress for 3-9 Months is selling at $82 from $136 (we love the Peter Pan collar and front bow!).


J. Crew continues with what is beginning to seem like the never-ending promotion; we are reluctant to use the word ‘sale,’ as that implies a discount on specific merchandise. This is Crew’s discount predicated upon how much one spends.  J. Crew is also offering free shipping for purchases totaling $100 andmoreonline. Use promo code HOHOHO at checkout.

J Crew

J Crew

Hickey-Freeman continues their sale, also offer free shipping on internet orders of $100+, with the code GSHOL. The Boy’s Navy Pinstripe is $148.50 from $195, as is the Donegal tweed.  Both are the Madison model, and at these prices one can’t go wrong.



Hickey-Freeman’s younger, trendier Hickey merchandise also provides significant discounts right now, like the Striped Crew sweater at $82 from $248.

Hickey Striped Sweater

Hickey Striped Sweater

Hart Schafner Marx is in the midst of their Semi-Annual Sale; their cotton/silk sport shirts are $40.50 from $135, absolutely heavenly to the touch.

Hart Schaffner Marx

Hart Schaffner Marx

We are surprised to see they have removed the little promotional box about President-elect Obama from their home page. This is the brand doing the tuxedo for the Inaugural festivities, and they have also done several suits Mr. Obama wears frequently.

And the upscale Bobby Jones line has some very fiscally friendly bargains, items that whisper discreetly, “Take me to your closet!” Women’s Clubs are an additional 25% off, and the Argyle Cardigan in Navy is now $147, from the original selling price of $245.  Their $250 Urban Plaid Pleated Skort is now $75, available in a full range of sizes as of this writing.

Bobby Jones

Bobby Jones

The Men’s Madras Shorts are now $75 down from $125.

Bobby Jones

Bobby Jones

Free ground shipping is also included here for orders totaling more than $100, use Promo code GSHOL for the shipping offer.


We close with an item dedicated to the always-wonderful Third Coast Preppy: the Times says lobster is at its lowest price in 25 years!

Andrew Scrivani for The New York Times

PHOTO: Andrew Scrivani for The New York Times

We thought everyone would appreciate that news, as well as the shopping and pricing rationale from the story’s author, Melissa A. Clark:

“I’M a sucker for a sale, the kind of shopper who tallies the amount “saved” rather than spent. My arithmetic goes like this: It makes more sense to buy the $125 cashmere sweater marked down to $95 than to pay full price for the $80 one.”

On that happy thought, until next time!


Filed under nautical, preppy, Preppy clothing & brands, Preppy Fashion

13 responses to “New Thakoon Line, Preppy on Sale: Brooks Brothers, Hickey Freeman, LL Bean, More

  1. The little girl dress is so lovely I love that colour.

  2. TCP

    And now I’m hungry…. 😉

  3. I’m loving those fun shoes! What fun finds!

  4. Thanks for the LL Bean tip…I am on my way.

    LOVE those Kate Spade flats!!!!

    Confession time at the Prepatorium…TP and all you fabulously preppy girls, pretty please don’t hate me. Here it is: I hate Tory Burch flats. I think they look ridiculous and uncomfortable. Gasp! I’ve said it. The inner-redneck in me just doesn’t see what the big deal is about TB flats. I am so in the minority….I have read a least a dozen blogs in which ppl confess they have those flats in every color. All the stylish young moms have them at church. Help me understand. I am in the dark.

    Whew…confessing deep-dark secrets is tiring. Don’t hate me. Pretty please.

  5. Wow, I saw the thing on Lobster in the Times yesterday morning, but I was to rushed to read it!! This morning in the Style Section there was an article on Private Sales, very interesting!!

  6. If only I could justify a $100 scarf. Hmm maybe Santa can 😉

  7. And I am really loving the BR striped peacoat. VERY CUTE!!!

  8. Those Kate Spade flats are to die for. If Bergdorf’s had them in an 8.5 I would have bought them!

    Please do a post on cute preppy maternity clothes. I can’t find any!!!

  9. I am in love with that BR coat. I’ve been trying to convince the Mr. that I do in fact need one more coat…despite the fact Atlanta’s weather barely warrants owning one.

  10. “Urban plaid pleated skort”?!? Sacrilege, darling! Either go kilt or go home!

    That being said, that marvelous little green dress is simply TDF. Ovary pains here.

    Off to investigate these new J. Crew bargains . . . I hear Banana has also done some new markdowns . . .

  11. enc

    I’m very excited to see Thakoon’s new line. I’m enjoying his work more and more with every collection.

  12. Oh TCP, aren’t we both hungry now!

    And Miss Lipstick, we probably haven’t put it in a post lately, but we do not own any. None. Nada. Zero. Zip. We don’t have anything anti-Reva to say, we just like so much of her designs more than the flats.

    Miss Winkie, we must read the paper the same way!

    Miss Mom, we are going on a mission: locate cute preppy maternity clothing!

    Mrs. Newlywed, one needs to ward off those ice storms and cold, driving rains!

    Miss LegallyBlondeMel, you definitely caught our bad! Mea culpa, mea culpa, mea maxima culpa!

    Miss enc, we are eager to actually see how the fabric and construction is, you know? We hope it isn’t low-end.

  13. Amelia

    I read about the Lobster prices in the N&O… guess between that and Samantha Smith’s blog, they have some good info lately. A J.Crew and Anthropologie sounds like a winner to me 🙂

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