The Mascara Wars: Chanel Fires a Shot, Take an Extra 20% Off Sales (Lots!)

Now you can call it a coincidence that the following arrived in our electronic Inbox this evening from our good friends at Chanel,

just hours after a similar email from a Chanel competitor arrived, but we think not. Following the link takes you to a lush-looking site, where you can watch all manner of short films about the company’s new line, Exceptionnel. Not to be confused with their earlier fall makeup release, “Strike Gold” which is as it sounds, all gold-based in colour, this new group is very dark and smoky, and not all of it is available in the USA.

It seems a good part of the Exceptionnel marketing weight is being thrown behind the “Exceptionnel Intense Volume and Curl Mascara.”

But the most entertaining thing about the Chanel mascara chatter is what beat the Chanel email to our Inbox by a few hours; we’re talking about The Turbolash email from Estee Lauder!

So it would appear we have the opening salvos fired in the Mascara Wars! Oh no! Of course, TP would like to think we broke the Turbolash story on the Princess blog (oh dear, she is back to talking about breaking stories, not a good sign) and naturally we’ll keep you posted on all details related to this important and exciting topic! (Heh-heh-heh.)

Moving on to something that may actually serve a purpose in your life, a reminder that tomorrow is the last day for the J. CrewTake an Extra 20% Off” Sale. Until they decide to extend said Sale. Or do it again. Neiman Marcus also wants you to take an additional 20% off their Sale prices, but unlike J. Crew, they do not show an ‘end date’ for the markdowns. If you are interested, there are an awful lot of handbags available for your viewing pleasure, including this Kate Spade from the Stevie group.

Not to be outdone, Hickey Freeman invites you to take an additional 20% off the Sale price on their merchandise, like this über-elegant Charcoal Striped Suit.

The same wonderful ‘Take another 20% Off the Sale Price‘ discount applies to both Men and Women’s Club House merchandise at the Bobby Jones site through July 31st.

And at the oh-so-hip Hickey (that’s not a typo folks, it’s just plain Hickey) site as well, look for an extra 20% off Sale prices through July 31st.

We made the mistake of doing a bit of surfing at the Hickey site; this rapidly led to trouble. Look at this wool & cashmere men’s sweatshirt and you will immediately see why. You just know the snuggle factor is going to be off the chart, and if you have that, what else matters?! The Princess is in love.

Garnet Hill is also having it’s Sale and Clearance, where goodies like this Cotton Henley sweater abound!

Our next-to-last Sale mention this evening is the J Peterman Summer Web-Only Sale.

If The Princess Consort were here he would personally vouch for the quality and workmanship of the J Peterman Vintage T Shirt, of which he owns several. He has also been quite pleased with Peterman’s Father of All T Shirts.

And everyone probably already knows about this one, but just in case you don’t,

the good people at Vineyard Vines are doing their part to help stimulate the economy, and lord knows, we appreciate their contribution! It is tough to keep that MonsterCard in the wallet when there are offerings like this Girls’ Overboard Flip Flop.

Or the Girls’ Boot Striped Polo

How about these cute Boys’T-Top Boats Chappy Swim Trunks?

There are also plenty of items on hand for Mom and Dad if you are still thinking about broadening your summer wardrobe selections, or ‘buying ahead’ for Christmas gifts or next year’s summer wardrobe.

Almost wrapping up our Sale selection tonight is eLuxury, where there is again an additional percent off the already discounted Sale price. But look closely and you’ll note the extra percent off is 25%, a better deal than any of the sites previously showcased!

Do remember that Lilly Pulitzer is on sale everywhere, and if you aren’t able to shop Lilly in person, there are loads of online locales you can try. A Splash of Pink, The Peppermint Palm, The Village Palm, or In the Pink are generally viable alternatives.

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2 Comments

Filed under preppy, Preppy clothing & brands, Preppy Fashion, preppy lifestyle

2 responses to “The Mascara Wars: Chanel Fires a Shot, Take an Extra 20% Off Sales (Lots!)

  1. Good morning my dear,

    Preppy Princess, thank you for the kind words surrounding our Summer-Sale at J. Peterman. Always nice to meet a fellow fashion aficionado. Enjoyed your post. When you have some time I would love for you to visit our new J. Peterman blog, Peterman’s Eye. No products, just more of the wonderful J. Peterman copy. We’ve tried to create, and still are, a community for curious minds. Daily news, opinions and curiosities. Would love to know your thoughts – http://www.petermanseye.com .

    Cheers,

    Jonathan Sexton
    Evangelist/Director of Marketing
    The J. Peterman Company
    jsexton@jpeterman.com

  2. I have that vibrating mascara…I bought it just because I really had to see for myself if it was any fun. May I recommend being careful the first time you use it? I was so shocked by the vibrations initially that I got it all over my eyelid.

    Just a forewarning.

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