David Yurman Sunglasses and 18KT Kids Jewelry? A New AntiPrep is Crowned.

There is soon to be another name in the already crowded designer sunglass market: David Yurman is about to join the fray. The new collection for men and women was introduced at a rooftop launch party this week at Yurman’s Tribeca HQ. Co-designed with his wife Sybil (below right), the glasses come complete with the ‘Yurman signature’. Paper Magazine’s blog reports the following:

I asked Sybil, who co-designed the line, what her vision for the shades were, to which she replied, “It’s jewelry for your eyes.”

Readers will be pleased to note the madras presence at the event (above left), although we don’t really see a ‘preppy personality’ wearing the heavily embellished glasses seen above, do you? Prices for the shades will run from a low of $395 up to $1100; they will be available this fall.

Did you know there is a David Yurman Kid’s Collection? Yes, we discovered this while on the Yurman website. Indeed, there is quite the collection; if you are looking for a child’s gift in Sterling Silver with Gold and want to just scoot ahead, click here. If you are thinking that the little Miss really should have something in 18KT gold, click here. There is a broad range to choose from if you are selecting a gift, including this 18KT Gold Bracelet with Pave Diamonds, available in both Large ($1060) and Small ($990) sizes.

The Princess is flat-out stupefied by all of this.

We didn’t realize jewelry in precious metal and diamonds was now being made and marketed for girls 8 and up. This seems a bit insane – we’re not talking about a Disney charm bracelet, we’re talking about things like this:

From the Cable Kids Collection, 18kt yellow gold and pave diamond bracelet. 4mm cable. Cable Kids jewelry intended for use by children 8 years and older.

However, if one wanted to do matching Mommy-Daughter 18KT Gold bracelets they could, although we must point out the photo of the “Mommy Bracelet” on the right is ‘only’ sterling silver:

Forgive our naïveté, but when did it become necessary or even acceptable for little girls to wear things like this? Have we become too far removed from popular culture in our advancing personal growth years? We recognize and respect that in some cultures jewelry in many forms is worn at an early age, but these items don’t fall into that category. Nor is this about a pair of pearl studs or a sweet sixteen party.

If this were a :10 second tease for a newscast the script would read something like this: “Conspicuous consumption bumps it up a notch – tape at eleven.” Unless corrected by sound logic and even more solid reasoning, we call this such wretched excess we have no alternative but to dub it as our next AntiPrep.

One FYI in the interest of full disclosure, both photos of the Yurman bracelets above are from the Neiman Marcus site as these pictures are larger and better defined. And today’s ‘one last thing’ since we were already at Neiman’s and we are talking about kids and this simply popped up:

Truly, we much prefer leaving you with a bright and sunny child’s disposition in her perky Lilly Pulitzer Tiki dress over leaving you with the wacky remnants of the Princess’s crankenstein rant commentary on children and jewelry. As always, we welcome your thoughts on the topic.

(But honestly, don’t you think that an 8 pr 9 year-old child wearing that sort of thing is just Okay, we simply can’t leave without asking: isn’t this jewelry issue a bit beyond the pale?


Filed under preppy, Preppy Fashion, preppy lifestyle, The AntiPrep

8 responses to “David Yurman Sunglasses and 18KT Kids Jewelry? A New AntiPrep is Crowned.

  1. I love David Yurman jewelry! Although I didn’t buy/ get on as a present at such a young age, I do have very small wrists. On a somewhat related topic, many people have been surprised that I had a cell phone at seven years old. All I can say is that my parents were just protective. I had to call them like every hour!

  2. The bracelet? For me, yes. For my child, no.

  3. TCP

    I wholeheartedly agree with you…it really is just A Bit Much in my opinion.

  4. Unbelievable. Diamonds on an eight year old?!? This country is going to hell in a handbasket!!!

  5. Expensive jewelry for young girls is just way too over the top. What happened to the day that a girl could just be a girl?

  6. agree w/you, TP, and Tootsie about the bracelet.
    Those sunglasses, LORDY they’re ugly!

  7. If I bought my child this (which I wouldn’t and couldn’t!) I would worry they’d trade it in with a friend for high school musical stickers – would they even understand it’s value? It’s madness, sheer madness! 🙂

  8. Polols and Pearls

    I know girls who have bought their kids Yurman. I am tempted to see if my wrist are small enough… 2 kids braclets for the price of one adult!

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