Look carefully. Very, very carefully.
Did you see it? Now we must admit, we did not. Did. Not. See. It. With a Capitol “I” for IT. You don’t know to what we are referring? It would be this:
That’s right. We are discussing the marijuana leaf seen above that is the logo of Hickey. No, this is not your father’s Hickey Freeman. But it is a blood relative, so to speak, an offspring, as it were. Now The Princess has mentioned this hip, edgy brand spinoff previously, although we must acknowledge we had not been apprised of said logo. Hhhhm. Here it is again as seen and described on the site’s custom polo page, a wonderful way to order up a custom polo shirt.
Of course, there are several additional images you may select for the shirt as well. We show only a few of those available.
As we were writing this little treatise we felt compelled to return to a NYT article about Hickey that we remembered reading, and sure enough, it did not disappoint. Did someone say edgy? Let’s just say the title of the story is “The Bratty and the Beautiful.” Honest. Here’s a taste of writer Mike Albo’s work:
As the brat heir to the Hickey Freeman fortune, the line has been given a petulant rich-boy wit. Marijuana is its prevalent theme. The pot leaf is embroidered on polos, printed on ties and displayed on the shopping bags. Other bad-boy symbols, including moonshine bottles and slot machine cherries, can be found here and there, and a popular Fair Isle sweater is woven with a print of reclining trucker mudflap girls ($298). Hickey has been meticulously designed to be rebellious; even the logo refuses to capitalize the “H.”
Duffy Hickey’s thoughts on the topic of the leaf are so very Princess, don’t you agree? Here’s a bit of an excellent story from American Public Media done almost a year ago when the line was being called “Little Hickey.” I’m just not seeing that, are you?
Along with an array of fashion-forward suits, Little Hickey features ties, shirts and pants embroidered with marijuana leaves and silhouettes of naked women — you know, the kind you see on truck mudflaps.
Duffy Hickey says he doesn’t quite get it. The first time he saw one of the marijuana-leaf motifs, he mistook it for a maple leaf.
Hickey: I couldn’t understand why we were trying to promote Canada by putting this maple leaf on the front of a sweater. And they looked at me and said, “Are you sure you understand what that is?” And I said, “Well, isn’t that a maple leaf?” And they said, “No, it’s not.”
At any rate, for those who generally shopped at the SoHo location (the brand’s first standalone shop), it has finally re-opened after five months of re-doing and redecorating. Of course, as with almost every other retailer we have encountered of late, many things at Hickey are on SALE, and from the looks of the young man below, it seems best you buy at least a few, or he may become even more distraught! (Methinks Bad Princess is sneaking out!)
In the interest of equal time and because you would expect no less, we also link to Hickey Freeman, it’s simply ever-so-much-more-our-pace. (And they are one of a select few clothiers to The Princess Consort, aka The Spousal Unit, after all.)
Now, TP is thinking that at this particular moment in time, it doesn’t get much better than blue on blue stripes from Hickey Freeman. Not right now. At this moment. Yum and a smile.