Lacoste: 75 Years of Preppy Love, J Crew’s Man Love, & The Princess Loves Tag

AThe Princess feels compelled to point out that Lilly Pulitzer isn’t the only ‘preppy’ brand celebrating an Anniversary, although we have spent a bit of time remarking upon that topic. Now however, we turn our attention to another iconic brand marking an important milestone, Lacoste, celebrating its 75th year. And the company wants you involved in the party!

Lacoste 75th Anniversary

The ‘Lacoste Future Site’ is fancy, flashy and lots of fun if that is your sort of thing. “For Lacoste’s 75th Anniversary Imagine 75 Years From Now in 2085” is the opening request, followed by some fairly futuristic tennis! With other slogans like “Let’s Reinvent the Game” and “Lacoste – As You’ve Never Seen It,” this is a site that is highly interactive, asking you to suggest ways to complete slogans, helping you send Lacoste video email to friends and more. It also offers great ‘wallpaper’ for your desktop, screensavers, and a futuristic video, all done with awesome animation that is amazing to watch and worth at least a nano-second of your time. Perhaps the image below gives you a sense of the site’s look.

Lacoste 75th Anniversary ScreenGrab

This may come as quite a surprise (um…not exactly), but there is a substantial amount of merchandise commemorating the Anniversary that you can actually purchase. Let’s take a peek. First, we offer the 75th Anniversary Retro Fit Polo at Nordstrom in what we would call a classic and understated white (or black) with the logo embroidered in discreetly matching thread. Well, almost that, but unfortunately not totally that, as evidently the Lacoste Crocodile has been put on a Barry Bonds steroid regimen remarkably healthy diet; it is now enormous. Gigantic. This is probably why it is referred to as the ‘Exploded Croc.’ There is also the Essential 75th Anniversary Eau de Toilette available at Bloomingdale’s for that special someone.

Lacoste \'75th Anniversary\' Retro Fit Piqué Polo at Nordstrom Bloomingdale\'s Lacoste Essential 75th Anniversary Eau de Toilette

Of course, when The Princess thinks 75th Anniversary, we always think stretch pique, don’t you? (Bad Princess, very bad.) This is the 75th Anniversary Button-Front Stretch Piqué Halter Dress followed by the 75th Anniversary Pique Polo, both available directly from Lacoste.

Lacoste 75th Anniversary Halter DressShort Sleeve 75th Anniversary Band Collar Piqué Polo W/Tipping

Perhaps a little zippier in style are the two versions of the 75th Anniversary Sneaker, one seen below courtesy of myairshoes.com.

lacoste 75th anniversary sneaker #1

Lacoste Vintage Look Banner

In other Lacoste news, there is no way we can leave this topic without sharing at least a few photos of the 2008 Lacoste Fall/Winter lines, as some of the pieces are just stunning and TP would love to have them on hand to snuggle into when the snow starts flying!

Lacoste Men\'s 2008 Winter Collection

Lacoste Women\'s 2008 Line

Moving beyond all of today’s Lacoste updates, let’s talk about positive news from J Crew: word they will open not just a second men’s-only store, but they are scouting locations for a third standalone men’s shop. We have mentioned previously the planned opening of the Tribeca men’s J Crew now under construction in The Liquor Building, a fabulous location for this sort of endeavor, albeit a tad on the smallish side. The company will add a second Men’s store next to an existing mall-based store in New Jersey, and they are actively looking for their next site.

Also this evening, The Princess has been “tagged,” in this case by a friend who has already guided us through some potholes here at the Prepatorium, that brilliant babe who is plugged in to what is goin’ on in the heart of the City, Fashion Herald. (Actually, the tag was Sunday evening, so the following was composed yesterday and posted this evening.) The ‘tag’ is to answer six questions about myself:

(Post rules at the beginning of the post. Answer all the questions. Tag 6 people, go to their blog and leave a comment to inform them that they’ve been tagged and asking them to read your blog. Let the person who tagged you know when you’ve posted your answers.)

1. What were you doing ten years ago?
Saying over and over and over again: “It’s not the heat, it’s the stupidity.”

2. What are five things on your to-do list today?
• Read all of the Sunday papers. (Not done as of 11pm.)
• Do the mega walk. (Not done)
• Call Mother. (Done. Twice.)
• Attend Graduation galas. (Done.)
• Serve dinner at homeless Mission. (Done.)

3. Snacks you enjoy?
Chocolate, carrots & celery. (Not all at the same time.)

4. Places you’ve lived:
Michigan, Denver, Oklahoma City, Missouri, Oregon.

5. What are 5 things you would do if you were a billionaire?

  1. Ummm…. not to be totally tasteless here, but if we are speaking about having only one billion, then I guess the first thing might be to call the financial people and ask what happened to the rest of my inheritance.
  2. Purchase the City of Chicago and if that is not possible, acquire a meaningful suburban community. Following appropriate transfer of deeds and other dreary paperwork, rename the area ‘Prepoplis,’ and get in touch with Lilly to commence planning the Earth’s first completely pink and green habitat.
  3. Build an Olympic size ice rink in the back yard.
  4. Buy a professional baseball team.
  5. Honestly? Of course it would be to do the philanthropy and volunteer thing full-time.

And in the “Just Because We Can” category this evening, we wanted to let you know The Princess has found a very stylish time waster that you simply must visit: ColorFlip. A colossally useless endeavor in many ways, but one we felt you might enjoy on some level, so there you have it. Happies to all!

8 Comments

Filed under preppy, Preppy Fashion, preppy lifestyle

8 responses to “Lacoste: 75 Years of Preppy Love, J Crew’s Man Love, & The Princess Loves Tag

  1. I kinda like the bigger croc on the polo, that’s how my fleece is.

  2. OOH! This is my first “tagging”! How very exciting! I’ll have to post my answers right now!!!! 🙂

  3. Thanks for the tag, Prepster! I’m always stumped for weekend posts, so this’ll be perfect!

    Lacoste turns 75?? SEVENTY-FIVE?? Wow. Had no idea it had been around so long. Where have I been?

    And J. Crew … could LIVE in their stuff 24/7. I almost do.

  4. oh, number 1 of the billionaire question is the funniest thing ever – I’m still laughing! Thanks, thanks!

  5. Color Flip is so fun and kinda hard! I think I will absolutely have to “waste” some more time at it.

    Congrats to Lacoste, I guess; but I reserve more accolades for the Princess for the billionaire list!

  6. I am flattered you tagged me! Enjoy your week!

  7. Congrats to Lacoste, but they ar to expensive for me .

  8. Jay M

    J.Crew has some good golf hats and lambswool sweaters great to wear while playing golf. I like classic Lacoste the best. The big croc seems to be a marketing attempt to certain audiences. I like a small, understated crocodile. Lacoste also makes great things to wear while jogging, although one shouldn’t wear athletic gear unless one is actually being athletic. Otherwise, it comes across as chavy. Lacoste last forever, my grandfather has said he wore the same Lacoste shirts for over 20 years.

    As to the comments saying it is “expensive” consider how the poor are victims of planned obsolescence (i.e.: a $20.00 shirt from Wal-Mart lasting only six months. I don’t go there so I don’t know exactly their prices. But a $79.50 Lacoste lasting over 20 years is a far better deal. Besides, Lacoste is timeless and comfortable)

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