“Defining Scandinavian Preppy” & New Ivy League Cashmere Line

Here is one that caught The Princess completely flat-footed: a Swedish company called Boomerang.

Boomerang Scandinavian Preppy

The company’s site is very user-friendly, and pops up in English. In the catalog, the following aesthetic is found:

“Since the very start of Boomerang and the first collection in 1976, the designer’s task has been to define and redefine ‘Scandinavian Preppy’.”

And while our photos do not demonstrate this, the shop carries as much, if not more, women’s merchandise as men’s. The site feels very J Crew to TP, and while you can’t order online as best we could ascertain, you may request a catalog while visiting the site.

Boomerang Sweden

From the crisp clean feel of the beach to the more constrained in-town look of the Ivy League, we offer a peek at the new line of cashmere sweaters from 2108 Vintage, whose slogan is “Wear more cashmere.” The company’s first collection of cashmere sweaters is just making its debut, with several Ivy League schools available, including Dartmouth, Yale and Penn.

2108 Vintage Cashmere

The sweaters come in three version: a men’s and women’s v-neck, and a unisex crewneck, all in cashmere with the school logo appliqued on the chest; prices run from $180 to $200.

2108 Penn State Cashmere Sweater2108 West Point Sweater

2108 Vintage Cashmere Sweaters About Page

Plans call for adding Brown, Columbia, and Harvard this Fall, along with UCLA and the U.S. Naval Academy.

And while on the topic of Ivy League schools, the two co-founders at the oh-so-chic Azalea Boutique are Ivy League girls, both from Cornell. Which might explain why this Sonia Rykiel sweater has a certain preppy panache to it that makes it a must for your wardrobe.

Sonia Rykiel Preppy Sweater

The Princess is absolutely swooning over this one, and it’s not even our colors! It has to be the style, and perhaps the fact that it is (ssshh!) on sale!

Sonia Rykiel Preppy Sweater at Azalea Boutique

Besides the to-die-for sweaters and other fashions, the Boutique carries loads of great accessories, including Toms shoes. Why does The Princess love Toms? Because they are absolutely wonderful to look at and *very* easy on the feet; plus, for every pair purchased, Toms donates a pair to a child in need.

Toms Ramsey shoes at Azalea Boutique

How cool is that? To learn more about the shoe donation program, you can click here; or you can also go to the Toms site. In either event you can get to the link very easily for video on YouTube of the South African shoe drop, which is pretty amazing.

9 Comments

Filed under preppy, Preppy Fashion, preppy lifestyle

9 responses to ““Defining Scandinavian Preppy” & New Ivy League Cashmere Line

  1. scandanavian preps wear bell bottoms, cool!
    I totally want that sweater too…

  2. I love the Jackson Pollack-ness of those Toms shoes!

  3. I love Toms. I have a pair in pink and am going to get the anchor ones 🙂

  4. WOW! Love it. That preppy sweater is a MUST! Great post!!!

  5. Anchor ones? There are Anchor ones…..?!! We are on our way.
    🙂

  6. perfect, confort and cool 🙂

    a kiss

  7. Tiffany

    I have a 2108 Vintage women’s V sweater and I absolutely love it – I get stopped all the time about it and goes great with everything.

  8. Lauranne

    Hey!

    Thank you for writing about TOMS in your blog! We would like to send you a gift to show our appreciation. Please e-mail me your mailing address by next Wednesday! Also, we’d like to invite you to join our online community on Facebook at “TOMS Shoes: Shoes for Tomorrow.”

    Take care,
    Lauranne
    Lauranne@TOMSShoes.com

  9. anna scolaro

    im looking for a size small navy v neck sweater for ladies with a large letter A on the front like the one shown on your website highlited “PENN”.can you do this.kind regards<
    anna scolaro

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