Here is one that caught The Princess completely flat-footed: a Swedish company called Boomerang.
The company’s site is very user-friendly, and pops up in English. In the catalog, the following aesthetic is found:
“Since the very start of Boomerang and the first collection in 1976, the designer’s task has been to define and redefine ‘Scandinavian Preppy’.”
And while our photos do not demonstrate this, the shop carries as much, if not more, women’s merchandise as men’s. The site feels very J Crew to TP, and while you can’t order online as best we could ascertain, you may request a catalog while visiting the site.
From the crisp clean feel of the beach to the more constrained in-town look of the Ivy League, we offer a peek at the new line of cashmere sweaters from 2108 Vintage, whose slogan is “Wear more cashmere.” The company’s first collection of cashmere sweaters is just making its debut, with several Ivy League schools available, including Dartmouth, Yale and Penn.
The sweaters come in three version: a men’s and women’s v-neck, and a unisex crewneck, all in cashmere with the school logo appliqued on the chest; prices run from $180 to $200.
And while on the topic of Ivy League schools, the two co-founders at the oh-so-chic Azalea Boutique are Ivy League girls, both from Cornell. Which might explain why this Sonia Rykiel sweater has a certain preppy panache to it that makes it a must for your wardrobe.
The Princess is absolutely swooning over this one, and it’s not even our colors! It has to be the style, and perhaps the fact that it is (ssshh!) on sale!
Besides the to-die-for sweaters and other fashions, the Boutique carries loads of great accessories, including Toms shoes. Why does The Princess love Toms? Because they are absolutely wonderful to look at and *very* easy on the feet; plus, for every pair purchased, Toms donates a pair to a child in need.
How cool is that? To learn more about the shoe donation program, you can click here; or you can also go to the Toms site. In either event you can get to the link very easily for video on YouTube of the South African shoe drop, which is pretty amazing.