Target Announces Next Fashion Designer & Update on Whim Line by Cynthia Rowley

Despite Target’s protestations that they wouldn’t need any new designers to replicate Isaac Mizrahi’s success, news came yesterday the discount retailer has indeed signed a new designer. Target announced they have signed Jonathan Saunders for their next GO Collection line. The British designer is not well know in the States, or in most of the world for that matter, having shown his first collection at Fashion Week just this February.

Mizrahi’s design philosophy seems quite the opposite of Saunders, whose work is seen above. Mizrahi describes his aesthetic by saying: “I love great color, and clean simple lines.” In contrast, when looking at the Saunders work we are reminded of the famous advertising slogan: “How do we do it? Volume, volume, volume!” This of course refers to the sheer volume of material and number of design elements visible in Saunders Fall/Winter 08/09 Collection.

The Princess also viewed some of this Spring’s line from Saunders; some of his work is simply fabulous. The Princess can actually visualize herself in a few of the gowns. However the majority of his pieces are simply too fussy-fussy and frou-frou for us. Sigh. Seeing how the Saunders’ work sells for Target will be most intriguing. We close this topic with two more looks at Saunders’ fall line before moving on to our much-loved Whim Collection from Cynthia Rowley.

Now for our next topic: regular readers know The Princess has been absolutely gaga over the Cynthia Rowley Whim line at Target; frankly, we believe most of the line qualifies as Prepalicious! The bright and bouncy collection that includes everything from pink madras buckets, brightly striped coolers, sailing motif picture frames. We’ve been a tad worried the retailer might run out of some of the more critical items before the Memorial Day buying begins, as it seems things have just been flying off the shelves!

The Princess learned today from a *very good source* inside the company that more merchandise continues to be shipped in almost daily. Those big Target semi-trucks you see on the highway are delivering loads of merchandise and workers are getting it out on the shelves as quickly as possible. Nothing is being kept back; it is all going out to make it easier for those of us a little bit in love with the line to snag those pieces we’re still looking for! Whew… that is good news. You can never have too many acrylic glasses for summer parties, right? The Princess had been somewhat concerned the situation was more of a “this is all there is folks” circumstance. We leave you for the time being with a few more photos of our very favorite line. BTW, Cynthia Rowley fans might want to peek at her website for a good look at her current and upcoming Iines; you can even shop at her online store!