It was an ugly storm that hit Moore, Oklahoma today.
The pictures hint at the storm’s size, as seen in this photo posted by Ben Holcomb on Twitter.
When it was gone the devastation was extraordinary. This picture posted by the Oklahoma County Sheriff on Twitter gives just one view of the aftermath.
The random nature of storm damage is always unsettling. Reports say debris from the tornado has been found in Tulsa, 90 miles away, and Branson, Missouri, 250+ miles away.
Moore is a community just south of Oklahoma City. If the city’s name sounds familiar, you may be remembering the 1999 tornado in Moore. That storm killed more than 40 people.
This is what’s left of the Moore Medical Center.
This was someone’s home.
First responders were faced with catastrophic conditions.
The property damage is almost impossible to comprehend.
While the structural damage is staggering, the human toll is ghastly.
A mother carries her child to safety.
Children were pulled out of Plaza Towers Elementary School.
Everyone raced to try and rescue children from the school.
You can’t help but see the look of shock on the faces of survivors.
There are reports some children were told to hold onto walls.
This woman is carrying an injured child to a triage are near the Plaza Towers School.
As of this writing, some children from the Towers Plaza School remain unaccounted for.
At another school, Briarwood Elementary, the news was better, everyone is said to have made it out alive. Below we see teachers and parents moving children to safety.
More photos are showing up on social media.
The destruction goes on for miles.
This pup survived but is obviously shaken.
One of the benefits of having almost-instantaneous access to information means that technology can help in the aftermath of a disaster. The City of Moore has already set up a website, Moore Recovers.
A Facebook page has also been set up as a sort of clearing house, “Moore Oklahoma Tornado” shows Oklahoman’s generosity.

Moore Oklahoma Tornado’ Facebook Page
There is also a Facebook page for Moore Tornado Lost & Found Pets.
We lived in Oklahoma City for three years, including 1995. That is the year when the Murrah Building was bombed. Oklahomans are the nicest people you will ever meet. They are kind and they are polite and they are generous. They also have incredible fortitude and strength of character. Oklahoma City’s booming economy and revitalized downtown are demonstrative of the community’s backbone and resolve, they refused to become defined by the event.
But still.
It is a lot for any community, let alone one that dealt with a very similar situation in 1999. If so inclined you can help in a variety of ways.
- If looking for news on family members Safe and Well is a site run by the Red Cross. People can register themselves as being safe and well, loved ones can look for them on the site.
- Text REDCROSS to 90999 to donate $10, or donate to the Red Cross via an online donation or by phone.
- Text STORM to 80888 to contribute $10 to the Salvation Army’s relief efforts, you can also make a donation via phone at 1-800-SAL-ARMY.
- The Southern Baptist Convention promises donations will go directly to help those in need, providing tree removal services, laundry services and meals to victims of disasters, this is the page for that group .
- Animal care will be a challenge, it always is after this sort of thing. In previous disasters national animal welfare agencies have accepted donations targeted for specific relief aid, I imagine that will be the case again here. I’ll update with a link(s) should I find any.





































































An AntiPrep’s Comeuppance? (Kind of NSFW)
Hello-hello and happy middle of the week to all of our treasured readers.
Today we wanted to chat about a news item involving a member of the AntiPrep Wall of Shame. Yes, we’re talking about these folks.
Abercrombie & Fitch
(With apologies, I wasn’t sure if this sort of picture would be considered Not Safe For Work, you wouldn’t believe how hard it was to get a screen grab that didn’t show more!)
Regular readers
have been subjected to endless carpingmay have noted our occasional posts about the company. It’s true weare forever harkening backhave referenced this artifact before, the label from one of my turtlenecks. (I know, it’s so last century.)The Prepatorium
The garment is not from Abercrombie’s heyday, but it certainly predates current ownership and management by a few decades. Or so. We are nothing if not frugal.
The point is this harkens back to a company that would never target pre-pubescent girls for push-up bikinis (remember the ‘Ashley push-up triangle top‘ for those 8 to 14 years of age?), nor would they market to your tween and teenage daughters with ads like these.
Abercrombie Facebook
Or get them to sign up for the “A & F Club,” with a website front page like this.
A&F The Club
That Abercrombie & Fitch may have gone bankrupt and ultimately been out of business. But at least they didn’t engage in the sort of thing the current company seems to enjoy. Some readers may know where I’m heading with this. Yes, it’s more about those news stories from last week quoting from a 2006 Salon interview with the brand’s CEO, Mike Jeffries.
The quotes resurfaced when a retail analyst, Robin Lewis, wrote about the company’s refusal to stock Large or Extra Large sizes for women. More from the Los Angeles Times:
In this day of the interwebs the reaction was almost instantaneous. Many were outraged. A Ohio mother, Andrea Neusner, sent her daughters’ clothing back to the CEO with this letter.
A Change.org petition was started asking the company to “make clothes for teens of all sizes”; it now has more than 20,000+ signatures. The organizer hopes to get to 25,000.
And yesterday word came of a California man named Greg Karber, who created his own method to “re-adjust the brand”. His idea? Purchase Abercrombie & Fitch clothes at the local thrift store and give them to homeless people, or clean out your closet and donate them. More from the Daily News:
Greg Karber You Tube
Greg Karber You Tube
Some are taking those suggestions to heart:
Buzzfeed
The ‘hashtag’ being used to promote giving A&F clothing to those less fortunate is #FitchTheHomless.
Personally, I am not crazy about the practice of making presumptions based on someone’s appearance, i.e., “the homeless”. Nor does it sit right thinking that homeless individuals are so awful they are bound to strike at the core of Mr. Jeffries being. But do I appreciate the notion of people doing something about a business practice they don’t like? Yes.
Buzzfeed has its own record of the goings-on.
BuzzFeed
Much of it actually seems as hostile as Mr. Jeffries’s attitude toward anyone over a Size 10. But there are also more reasoned approaches, like this image Jamie Smith posted on Twitter.
Jamie Smith Twitter Feed
In case you are unable to see what the note says, it reads:
Now, are Mr. Jeffries and his marketing department probably reveling in all of the attention the brand is receiving? Probably. But they won’t be if enough people stop buying their merchandise.
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