Hello-Hello, we hope you are enjoying a lovely spring day, we are careening wildly toward an extended weekend here at the Prepatorium.
Many of the styles created for the Milly collaboration with Banana Republic are now making it to the interwebs.
The collection includes both womenswear and men’s styles, we originally wrote about it back in January.
It officially launches online and in stores next Thursday, the 30th.
However, Banana Republic is offering a ‘preview’ on Tuesday (the 28th) at four stores in major markets. On Thursday BR/Gap/Old Navy cardmembers will receive 25% off the Milly pieces, as well as 35% off regular priced merchandise, when shopping online or at select stores holding “Milly Mixers,” you can see the list of stores here.
There are also several pieces available for purchase now at fashion site Refinery 29. Below, two of the styles for sale at the site: the Medallion Print Top is $89.50 and the Neon Shorts are $49.50. The top is 100% polyester (hmmm….) and the shorts are cotton with a touch of spandex for stretch.
Another item now available via Refinery 29, the Long Pleated Dress, it is $165. We show a model in the dress (l) as well as on Maria Menounos.
This item is fully lined, it is also 100% polyester. When a garment is constructed of a knit jersey, as this piece looks to be, I don’t see the manmade fiber as necessarily being an issue. The challenge is when a woven like the Medallion Top shown above is all poly, sometimes it doesn’t breath as well as a natural fiber.
The final item available early via Refinery 29 is the Bib Necklace.
This definitely goes in the “statement necklace” category, it seems reasonably priced at $69.50.
Next, a basic from the collection, the Pullover Crew Neck Sweater.
More shrewd marketing can be seen in the next graphic, Olivia Palermo is shown wearing the navy/white Elephant Print shorts ($55), the sketch and model are also in the Medallion Shirt shown above in another colorway.
Three more ensembles.
And a few more style, the Fit & Flare dress on the left will be $150, the Beaded Necklace Top in the center is expected to be $45 and the Medallion Print Dress on the far right is $120.
Our final three looks from the upcoming collection. The White Sateen Blazer could have potential, and at $158 it might be a steal. In the center, the Chili Red Banana Leaf print dress, I believe it will run $150. The pool green Eden Roc dress on the far right is attractive, although the print might not be as flattering as one would hope on sizes much north of a 6 or 8. That navy/white Elephant Print Tote is darling, although one of the pricier pieces in the collection at $130.
And because we care about your MOTH (Man Of The House), we share three different looks from the menswear part of the line.
Pricing is similar, with the Short Sleeved Shirt on the right $64.50 and the shorts $49.50. The shrunken cardigan in the center is expected to sell at $89.50 (ahem), the shorts for $64.50, the Grey Moccasins are going to be $98. On the far right, the Grey Heather Polo will cost $49.50, the Pool Green Shorts $59.50.
As is so frequently the case with the designer collaborations, quality will be key. My gut instinct is that the sell through rate on this will be very high. As for BR’s next design partnership, it will be with Issa London, once a favorite label for the Duchess of Cambridge, formerly Kate Middleton.
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Today’s other tidbit answers a question I have long pondered: why is the Lands’ of Lands’ End spelled that way? I finally learned the answer from a story in today’s Women’s Wear Daily:
They originally wanted to call the company “Land’s End,” but a due to a typographical error, the first catalogue was printed “Lands’ End.” Rather than incur the expense of reprinting, they left it that way, and Lands’ End stuck.
Another mystery solved.



































































An AntiPrep’s Comeuppance? (Kind of NSFW)
Hello-hello and happy middle of the week to all of our treasured readers.
Today we wanted to chat about a news item involving a member of the AntiPrep Wall of Shame. Yes, we’re talking about these folks.
Abercrombie & Fitch
(With apologies, I wasn’t sure if this sort of picture would be considered Not Safe For Work, you wouldn’t believe how hard it was to get a screen grab that didn’t show more!)
Regular readers
have been subjected to endless carpingmay have noted our occasional posts about the company. It’s true weare forever harkening backhave referenced this artifact before, the label from one of my turtlenecks. (I know, it’s so last century.)The Prepatorium
The garment is not from Abercrombie’s heyday, but it certainly predates current ownership and management by a few decades. Or so. We are nothing if not frugal.
The point is this harkens back to a company that would never target pre-pubescent girls for push-up bikinis (remember the ‘Ashley push-up triangle top‘ for those 8 to 14 years of age?), nor would they market to your tween and teenage daughters with ads like these.
Abercrombie Facebook
Or get them to sign up for the “A & F Club,” with a website front page like this.
A&F The Club
That Abercrombie & Fitch may have gone bankrupt and ultimately been out of business. But at least they didn’t engage in the sort of thing the current company seems to enjoy. Some readers may know where I’m heading with this. Yes, it’s more about those news stories from last week quoting from a 2006 Salon interview with the brand’s CEO, Mike Jeffries.
The quotes resurfaced when a retail analyst, Robin Lewis, wrote about the company’s refusal to stock Large or Extra Large sizes for women. More from the Los Angeles Times:
In this day of the interwebs the reaction was almost instantaneous. Many were outraged. A Ohio mother, Andrea Neusner, sent her daughters’ clothing back to the CEO with this letter.
A Change.org petition was started asking the company to “make clothes for teens of all sizes”; it now has more than 20,000+ signatures. The organizer hopes to get to 25,000.
And yesterday word came of a California man named Greg Karber, who created his own method to “re-adjust the brand”. His idea? Purchase Abercrombie & Fitch clothes at the local thrift store and give them to homeless people, or clean out your closet and donate them. More from the Daily News:
Greg Karber You Tube
Greg Karber You Tube
Some are taking those suggestions to heart:
Buzzfeed
The ‘hashtag’ being used to promote giving A&F clothing to those less fortunate is #FitchTheHomless.
Personally, I am not crazy about the practice of making presumptions based on someone’s appearance, i.e., “the homeless”. Nor does it sit right thinking that homeless individuals are so awful they are bound to strike at the core of Mr. Jeffries being. But do I appreciate the notion of people doing something about a business practice they don’t like? Yes.
Buzzfeed has its own record of the goings-on.
BuzzFeed
Much of it actually seems as hostile as Mr. Jeffries’s attitude toward anyone over a Size 10. But there are also more reasoned approaches, like this image Jamie Smith posted on Twitter.
Jamie Smith Twitter Feed
In case you are unable to see what the note says, it reads:
Now, are Mr. Jeffries and his marketing department probably reveling in all of the attention the brand is receiving? Probably. But they won’t be if enough people stop buying their merchandise.
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