Monthly Archives: July 2010
J. Crew Fall 2010 Wedding & Lilly Pulitzer Stationery Goes Paperless…?
Now before anyone starts sending nastygrams in our direction, let’s not get our whiskers in a wad. We recognize and respect the notion we are partaking of a verboten practice. Heresy that is especially distasteful for someone engaged in selling Lilly Pulitzer invitations and stationery made of real paper, as we are. Continue reading
LL Bean Signature, and an Unusual Launch for Brooks Brothers
Brooks is also using the internet in another way, debuting a new collection online, but not at its own website. Continue reading
Filed under preppy
Does J. Crew ‘Help Preppy Go Euro’?
The story also revisits a topic discussed and whined about ad nauseam occasionally in this space, most recently in an April post we titled “J. Crew’s Disdain for Preppy”. Back to yesterday’s Times:
“The stateside European, in J. Crew’s imagining, wears all our usual American stuff — shorts, T-shirts, cargo pants, polo shirts — but has no use whatsoever for the simplicity and androgyny that used to be hallmarks of preppy.” Continue reading
Filed under preppy
A New Member Named to the AntiPrep Wall of Shame
Hello-Hello! How happy are we all that it is Friday? Really a very silly sentiment, particularly when one considers the holiday-shortened week, honestly. This is definitely a “when it rains it pours,” situation; we go weeks without any Gossip Girl … Continue reading
Gossip Girls Do Chanel, New Designer Baby Goods at Targét
Hello-Hello and Happy Thursday from the corner condo here at The Prepatorium! We apologize for the completely disorganized random nature of today’s post, we have only a few items to offer as we are simply swimming in a frenzy of … Continue reading



